About the Role
Develop and implement marketing strategy across diverse online channels, manage and grow international social media, create and coordinate content for social media and websites, and optimize web content for lead generation.
Responsibilities
- Develop and implement marketing strategy across diverse online channels, aligned with business goals.
- Manage and continuously grow international social media channels.
- Create and coordinate content for social media and websites.
- Create, maintain, and optimize web content, including text, images, landing pages, and optionally videos.
- Continuously improve websites from an editorial perspective.
- Work with the FirstSpirit content management system.
- Optimize content for search engines.
- Integrate website forms, tracking scripts, and personalization logic into the CMS layer.
- Perform quality assurance and enhance user experience to support lead generation.
Requirements
- Degree in communications, media, marketing, or a comparable qualification.
- At least 3 years of professional experience in marketing, ideally with a focus on content creation.
- Experience in online editing or content management.
- Confidence in using social media management tools such as Meta, LinkedIn, and Instagram.
- First experience with a content management system.
- Basic knowledge of HTML and SEO is an advantage.
- Structured, independent, and detail-oriented working style.
- Experience working with international teams and stakeholders.
- Excellent written and spoken English skills at C1/C2 level.
- Proficiency in another language such as German, Turkish, Spanish, or Italian is highly preferred and considered a major advantage.
Skills
- Content creation
- Content management
- Social media management
- CMS (FirstSpirit)
- SEO
- HTML
- MarTech
- UX enhancement
- Lead generation
Experience Level
- 3+ years
Education Level
- Degree in communications, media, marketing, or comparable qualification
