About the Role
In our Content Lab, you will develop, test, and optimize social media content in weekly sprints, working at the intersection of content strategy, product development, and technology. You will conceptualize formats that resonate on social media, produce content from idea to post-production, and utilize AI tools across all production phases. Your role involves analyzing performance data, understanding algorithm logic, and collaborating with content and tech teams to build a pipeline of content ideas.
Responsibilities
- Conceptualize and test new social media formats in weekly sprints (9:16 and 16:9)
- Independently produce content – from idea to scripting to post-production
- Utilize AI tools for text, image, video, and audio in all production phases
- Iteratively develop functional formats to project maturity
- Analyze performance data and derive learnings for the next sprint
- Decide which formats to scale and which to discontinue
- Understand algorithm logic on TikTok, Instagram, and YouTube Shorts and use it strategically
- Fill the product pipeline with your own ideas and prioritize independently
- Work closely with colleagues from content and tech
- Share findings openly within the team and keep project management updated on progress
Requirements
- Daily, confident use of AI tools for content production
- Knowledge in storytelling, visual design, and post-production
- Analytical thinking: read data, recognize patterns, draw conclusions
- Understanding of algorithm logic on TikTok, Instagram, and YouTube Shorts
- Sprint mentality: test quickly, learn quickly, move on
- Commitment to pro-democratic discourse and a desire to make a difference with your work
Skills
- AI Tools
- Storytelling
- Visual Design
- Post-production
- Data Analysis
- Algorithm Logic
- Social Media Content Creation
- Product Development
- Technology
- Content Strategy
- Product Pipeline Management
- Collaboration
- Communication
Location
- Berlin
Work Type
- Full-time
- Hybrid (50:50)
Experience Level
- Entry-level to Mid-level (implied by focus on learning and development, but not explicitly stated)
Benefits
- Hybrid working (50:50)
- Flexible working hours
- Access to current AI tools
- Regular further training
- Personal development budget
- Appreciative, direct team with short decision-making processes
- Open feedback culture
About the Company
- We are a campaign agency for a resilient democracy on social media.
- The success of the extreme right in Germany is not accidental; they invest heavily in social media to spread fake news and hate.
- Media Force counters this by aiming for a digital discourse shift back to the democratic center.
- We support pro-democratic initiatives with digital campaigning, strategizing, counter speech, and analytics.
