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About the Role

We are looking for a Paid Media Executive to support the day-to-day delivery of paid media across Global Touring's three brands. This is a hands-on role focused on building campaigns, managing assets on platforms, ensuring correct pacing and tracking, and analyzing data to identify trends.

Responsibilities

• Support the Paid Media Manager with the day-to-day build, delivery, and reporting of paid media activity across our brands.
• Build and launch paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms.
• Handle campaign setup, including structure, naming conventions, audiences, placements, budgets, bids, and tracking.
• Upload, schedule, and ensure all ads are live on time as per the schedule.
• Manage daily housekeeping tasks such as pacing checks, budget adjustments, ad approvals/disapprovals, and flagging underperforming ads.
• Support keyword research, search term reviews, and negative keyword management on paid search.
• Set up and monitor test-and-learn activities across audiences, formats, creative, and messaging.
• Compile weekly and monthly performance reports with clear commentary on performance drivers.
• Maintain dashboards and ensure tracking, naming, and data feeds remain clean and reliable.
• Analyze creative performance to identify effective hooks, formats, and messages, and flag content needing refreshing.
• Collaborate closely with brand marketing teams.
• Utilize AI and automation daily to streamline reporting, data cleaning, and repetitive platform tasks.
• Monitor competitor and industry activity, platform updates, and new ad formats for testing.

Requirements

• 2–3 years' hands-on experience in paid media, performance marketing, or digital acquisition (in-house or agency).
• Strong practical experience building and running paid social campaigns, particularly Meta and TikTok.
• Working knowledge of Google Ads and paid search execution, with the desire to develop it further.
• Confidence in setting up campaigns correctly the first time, including structure, targeting, budgets, tracking, and QA.
• Comfort working with performance data and the ability to translate spreadsheets into clear, useful summaries.
• Curiosity to use AI tools and automation to speed up reporting and repetitive tasks.
• Strong attention to detail and good organizational habits.
• Clear, straightforward communication.
• A commercial mindset and an interest in key metrics like booked revenue, CPA, ROAS, and ROI.
• Curiosity about new platforms, formats, and ways of working.
• Experience working across multiple brands or markets (helpful).
• Experience in travel, ecommerce, retail, lifestyle, or direct-to-consumer businesses (helpful).
• Familiarity with GA4, reporting dashboards (Looker Studio or similar), or attribution tools (helpful).

Skills

• Paid media
• Performance marketing
• Digital acquisition
• Paid social campaigns
• Meta
• TikTok
• Google Ads
• Paid search
• Campaign setup
• Audience targeting
• Budget management
• Performance data analysis
• AI tools
• Automation
• Attention to detail
• Organizational skills
• Communication
• Commercial mindset
• GA4
• Reporting dashboards
• Attribution tools

Location

• Chiswick, London

Work Type

• 3 days per week in office
• 2 days remote
• Full time
• Permanent

Experience Level

• 2-3 years

About the Company

• Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring, and Grasshopper Adventures.
• We create travel experiences that help people see the world in different ways.
• Our vision is to be the antidote to ordinary group tours.
• We value curiosity, accountability, transparency, and collaboration.
• We care about doing good work, learning quickly, and making decisions based on what is actually happening.