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About the Role

The Global Insights Team at Primark is a newly formed team focused on integrating insights into the business to drive performance. This role sits within the Performance & Growth pillar, interpreting the market and consumer to tell the performance story for a set of priority countries.

Responsibilities

• Build and own the consumer and market story for priority countries, producing fact-packs, competitive analysis, and consumer-behaviour synthesis to guide local strategy and growth.
• Interpret consumer behavior and market movements, connecting sales and customer data with the wider market picture to explain performance drivers.
• Act as the day-to-day owner of external research and data provider relationships, ensuring the business receives necessary insights.
• Feed consistent, comparable country inputs into KPI frameworks and scorecards used across Strategy, Finance, and Leadership.
• Own the day-to-day relationship with external research and consumer data panels, briefing requests, tracking deliverables, and quality-checking outputs.
• Combine syndicated market data, sales data, and primary research into a single, clear view per market, covering brand health, value, price perception, market share, and consumer trends.
• Keep source definitions and processes current to ensure market views remain consistent and comparable across countries.
• Produce clear, persuasive insight deliverables, including fact-packs, presentations, and commentary, focusing on actionable recommendations.
• Present findings to country and central stakeholders in an actionable format, addressing how to win with customers in each market.
• Visualize analysis using clear visuals in Excel and Power BI (or similar tools), partnering with Data/Tech teams for heavier automation.
• Track competitor moves, pricing, and market indicators across markets using Edited, flagging opportunities and risks.
• Maintain market awareness through self-initiated desk research and competitive monitoring.

Requirements

• 2-4 years in consumer or market insight, market research, or category insight within retail, fashion, ecommerce, or consumer goods.
• Hands-on experience with syndicated market data (Kantar/Worldpanel, and ideally GlobalData, GWI, Circana/NIQ or Oxford Economics).
• Comfortable combining syndicated market data with sales data and primary research.
• Experience owning or coordinating external research and data providers, including briefing and quality-checking deliverables.
• Comfortable working across markets and with a geographically dispersed team.
• Working proficiency in Spanish, Italian, or French is a plus.

Skills

• Storytelling and data interpretation
• Excel proficiency
• Power BI (or similar tool) proficiency
• Organization and detail-orientation
• Prioritization and deadline management
• Clear presentation skills
• Interpersonal and communication skills
• Emotional intelligence
• Resilience and proactivity
• Independent work capability

Location

• Remote

Work Type

• Hybrid
• Full-time

Experience Level

• Mid-level

Benefits

• 27 days of leave plus bank holidays
• Option to buy 5 additional days of leave
• Tax Saver Tickets
• Fitness centre access
• Subsidised cafeteria

About the Company

• Primark was founded on a mission that everyone deserves to look and feel good without paying more.
• Primark stands for great value without compromise, offering affordable fashion and everyday essentials that are made to last.
• Founded in Ireland in 1969, Primark is now an international fashion retailer with over 470 stores across 18 countries in Europe, the US, and the Middle East, employing over 80,000 colleagues.
• Millions of shoppers trust Primark every week for everything from everyday essentials to the latest fashion trends at unbeatable prices.
• Primark is built on a belief and passion for physical stores, helping to bring high streets and retail centres to life and creating joyful, social experiences.
• The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet, and supporting the livelihoods of the people who make Primark clothes.

Equal Opportunity

• We are an equal opportunity employer and value diversity at our company.
• We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.