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About the Role
We aim to be the go-to resource for pet owners seeking answers to their pets' problems, whether through social media, YouTube, Google, AI, or expert publications. You will build lasting content and visibility that accumulates over time, rather than dissipating. You will lead our creator team and manage influencers, editorial teams, and agencies.
Responsibilities
- Develop and grow our organic social channels and social media team, including format development, channel strategy, frequency, and community management.
- Create editorial plans across all organic channels, managing topics, timing, resources, execution, and prioritization.
- Lead the creator and influencer team: set goals, provide feedback, foster development, and manage capacity.
- Oversee influencer marketing, including creator campaigns from selection and briefing to relationship management and evaluation.
- Develop long-form content formats such as YouTube videos, blog posts, guides, and tutorials, including briefing and production.
- Independently create evergreen content from campaign materials, even without explicit assignment.
- Build relationships with editorial teams and platforms for PR and earned media, including magazines, online publications, comparison portals, review sites, and external blogs.
- Engage educational creators and veterinarians as credibility sources.
- Manage our visibility in search engines and AI-generated answers, determining topics and identifying gaps to translate into the editorial plan.
- Coordinate external agencies, freelancers, and production partners, managing briefings, quality, timing, and budget.
Requirements
- Several years of experience in building short/long-form and evergreen content for Instagram, TikTok, and YouTube.
- Several years of experience managing external producers, freelancers, or agencies.
- Experience in functional or disciplinary leadership of a content or creator team.
- Experience in SEO, both content and technical, beyond just keyword research.
- Demonstrable understanding of visibility in AI answers (GEO/AI Search) and how it is achieved.
- Editorial diligence with health topics, understanding the non-negotiable importance of sources, expertise, and traceability.
- Very good German language skills.
- Good English language skills.
Skills
- Content Creation
- Social Media Strategy
- Influencer Marketing
- SEO
- AI Search Visibility
- Editorial Planning
- Team Leadership
- Agency Management
- YouTube
- TikTok
Location
- Germany
Work Type
- Full-time
Experience Level
- Multiple years of experience
About the Company
- mammaly's mission is healthy and happy dogs, developing premium supplements for dogs to enable long and good lives.
- Founded in 2020, mammaly is the leading pet supplement startup in Germany.
- Committed to animal welfare, promoting health and quality of life for dogs with innovative solutions.
- Adheres to high social and ecological standards, certified B Corp since 2023.