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About the Role

This role is responsible for transforming successful video formats into larger, scalable projects such as returning shows or franchises, with a global scope and team leadership responsibilities. The goal is to shape the group's content output and performance while building the necessary team and capabilities.

Responsibilities

• Own the group's original video output, from short-form and shows through to documentary and docuseries, and decide what has the potential to scale.
• Apply and refine the pilot, scale and pause framework as formats move from proving themselves on social to becoming returning shows or franchises.
• Match the format to the idea, drawing on knowledge of documentary, docuseries, competition, talk, narrative and podcast formats alongside short-form.
• Build, manage and develop the team as the slate and franchise ambitions grow, including line management of the Short-Form and Shows Development Leads.
• Make the case for team structure and hiring as the slate scales, bringing in specialist producers or development leads where needed.
• Take formats that are working and give them a life beyond the original run, including spin-offs, international versions, tie-ins, or licensing deals.
• Make the IP case for each format.
• Work with Brand Strategy and Productisation to package franchise IP for presentation, including occasional opportunities beyond the group's own channels.
• Work through the Post-Production Hub alongside your team to plan and prioritise output as formats move from pilot to scale.
• Partner with Production, Brand Strategy, Data & Measurement and Commercial so decisions are grounded in production reality, brand fit, audience data and commercial upside.
• Represent original video strategy at SLT level, including making the case for investment ahead of proven commercial return.

Requirements

• A leadership track record that has visibly changed what a slate, channel or content business makes and how it performs.
• Direct experience building and managing a team, including hiring, developing and holding producers or development leads accountable.
• A track record of scaling video content across more than one platform type, including building formats into franchises through spin-offs, international versions or licensing.
• Fluency across formats including documentary, docuseries, long-form YouTube, short-form social and podcasts.
• Understand what each format needs in development, casting and production.
• Confidence using performance data to make scaling decisions and making the creative and commercial case for formats that have not proven themselves yet.
• Ability to split your time between direct people leadership and working hands-on through shared hubs when the slate needs it.
• Comfortable moving between a fast-turn social format on Monday, a podcast brief midweek and a documentary treatment on Friday.
• Experience at a global or US-headquartered media, entertainment or video business.
• A background in social-first video, YouTube or podcasting, either platform-side or through building channels directly.
• Documentary or unscripted development or production credits with slate ownership.
• International format experience or existing relationships with UK or US talent.

Skills

• Slate strategy
• Format development
• Team leadership
• Franchise development
• IP development
• Content scaling
• Cross-functional collaboration
• Performance data analysis
• Creative and commercial strategy
• Documentary production
• Docuseries production
• Short-form video
• Podcast production
• Brand strategy
• Productisation

Location

• Global

Work Type

• Full-time

Experience Level

• Leadership track record
• Experience building and managing a team
• Track record of scaling video content
• Experience at a global or US-headquartered media, entertainment or video business
• Background in social-first video, YouTube or podcasting
• Documentary or unscripted development or production credits
• International format experience

About the Company

• Pubity Group builds video across a wide range of formats, from fast-turn short-form and returning shows to longer, more considered work like documentary and docuseries.
• As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.

Equal Opportunity

• We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.