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About the Role

We are seeking an experienced Online Marketing Generalist to independently manage and develop our entire digital presence, from strategy to execution, including content creation.

Responsibilities

• Holistic management and development of online marketing activities.
• Maintenance, updating, and development of our websites.
• Planning and implementation of sustainable SEO measures.
• Setup, management, and optimization of Google Ads campaigns.
• Development of an overarching social media and content strategy.
• Independent management of our social media channels.
• Creation and maintenance of editorial and content plans.
• Conception, production, and publication of social media posts, reels, and other video formats.
• Independent creation of photo and video material.
• Editing and cutting of photos, videos, and reels.
• Writing texts for websites, social media, ads, newsletters, and other digital media.
• Planning and support of campaigns, product launches, reference projects, and events.
• Analysis of relevant key figures and derivation and implementation of concrete optimization measures.
• Monitoring of current developments, platforms, and content formats.
• Building consistent digital brand communication for our various business units.
• Accompanying projects on-site for content production, including creating authentic photo and video material and preparing it for digital channels.

Requirements

• Solid practical experience in holistic online marketing.
• Good knowledge in website maintenance and development.
• Practical experience in search engine optimization.
• Experience with Google Ads, from setup to ongoing evaluation and optimization.
• Confident handling of relevant social media platforms, especially Instagram, LinkedIn, and Facebook.
• Experience in developing social media and content strategies.
• Proficiency in creating editorial and content plans.
• Experience in independently producing photos, videos, and reels.
• Good knowledge of image editing and video cutting.
• Textual confidence and very good German language skills.
• A strong sense for design, visual language, storytelling, and brand communication.
• Analytical understanding and the ability to evaluate marketing measures based on key figures.
• Independent, structured, and responsible way of working.
• Initiative and the drive to actively and long-term advance topics.
• Willingness to travel regularly to our projects and construction sites.
• Specific degree is not decisive; practical experience and the ability to competently connect different areas of online marketing are key.

Skills

• Online Marketing
• Website Management
• SEO
• Google Ads
• Social Media Marketing
• Content Strategy
• Content Creation
• Video Production
• Photography
• Image Editing
• Video Editing
• Copywriting
• Campaign Management
• Data Analysis
• Brand Communication
• Storytelling
• German Language

Location

• Berlin

Work Type

• Full-time
• Permanent
• On-site

Experience Level

• Experienced

Benefits

• Versatile permanent position with responsibility for the entire online marketing.
• Great creative freedom and scope for own ideas.
• Short decision-making paths and the opportunity to implement measures directly.
• Varied projects in retail design, interior finishing, advertising technology, brand staging, and hospitality.
• Direct insights into exciting customer projects from planning to completion.
• Close collaboration with project management, sales, design, and management.
• A long-term position where you visibly shape and develop our digital presence.

About the Company

• WESPRO develops and realizes individual solutions for brands, sales areas, and spaces, covering retail design, visual communication, advertising technology, interior finishing, and holistic spatial concepts.
• We accompany our projects from the initial idea to final implementation, generating exciting insights, developments, and stories that we aim to present more professionally and effectively digitally in the future.