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About the Role

Lead the execution of strategic media planning and partnerships for UK, Ireland, and Nordics, including budget ownership, campaign management, and leading project teams and external agencies. Partner with Europe and Global media teams to ensure alignment with brand strategy and digital initiatives.

Responsibilities

• Lead and execute media planning for UKI & Nordics, including end-to-end campaign management.
• Translate business objectives into strategic briefs for agency direction.
• Analyze data to distill key findings into actionable outcomes for campaign improvement.
• Manage media budget, invoices, and financial requests.
• Liaise daily with the media agency for project delivery and reporting.
• Oversee brand equity measurement and audience segmentation.
• Build key media and content partnerships for commercial impact.
• Provide project direction, including pitching, overseeing paid shoots, and managing event logistics.
• Steer creator content strategy and production in line with brand strategy.
• Manage partnership benchmarking, budget, and reporting.
• Report on multi-million dollar media and marketing budget.
• Foster collaborative relationships with local and regional teams (Brand, Performance, eCommerce, PR, Retail, Finance).
• Collaborate with Regional and Global teams on reporting and new initiatives.
• Coordinate with PR Manager on strategic approaches and 360 campaigns.
• Foster agency network and external partner relationships.
• Manage a Marketing Intern and support their professional development.

Requirements

• 8+ years of media experience.
• Experience managing large, complex media budgets with financial stewardship.
• Excellent presentation, written, and verbal communication skills.
• Highly organized with the ability to prioritize independently.
• Strong skillset in Excel/data analytics.
• Flawless attention to detail.
• Team player, multi-tasker, and excellent communicator.
• Strong knowledge of competitor landscape and latest media innovations.
• Fluent in English.

Skills

• Media planning
• Partnership management
• Budget ownership
• Campaign management
• Project leadership
• Data analysis
• Strategic briefing
• Financial management
• Brand equity measurement
• Audience segmentation
• Media landscape knowledge
• Emerging digital media (AI)
• Content strategy
• Cross-functional collaboration
• Excel
• Data analytics

Location

• UK
• Ireland
• Nordics

Work Type

• Full-time

Experience Level

• 8+ years