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About the Role

We aim to be the go-to resource for pet owners seeking answers to their problems, whether through social media, YouTube, Google, AI, or specialized publications. You will build lasting content and visibility that accumulates over time, rather than dissipating. You will lead our creator team and manage influencers, editorial teams, and agencies.

Responsibilities

• Develop and grow our organic social channels and social media team, including format development, channel strategy, frequency, and community engagement.
• Create editorial plans across all organic channels, managing topics, timing, resources, execution, and prioritization.
• Lead the creator team, setting goals, providing feedback, fostering development, and managing capacity.
• Oversee influencer marketing, including creator campaigns from selection and briefing to relationship management and evaluation.
• Develop and produce long-form content such as YouTube videos, blog posts, guides, and tutorials, independently creating evergreen formats from campaign materials.
• Build relationships with editorial teams and platforms for PR and earned media, including specialized and online magazines, comparison portals, and review sites.
• Integrate expert creators and veterinarians as sources of credibility.
• Manage our visibility in search engines and AI-generated answers, identifying content opportunities and gaps.
• Coordinate external agencies, freelancers, and production partners, managing briefs, quality, timing, and budget.

Requirements

• Several years of experience in building short/long-form and evergreen content for Instagram, TikTok, and YouTube.
• Several years of experience managing external producers, freelancers, or agencies.
• Experience in functional or disciplinary leadership of a content or creator team.
• Experience in SEO, both content and technical, beyond keyword research.
• Demonstrable understanding of visibility in AI answers (GEO/AI Search) and how it is achieved.
• Editorial diligence with health topics, understanding the non-negotiable importance of sources, expertise, and traceability.
• Very good German language skills.
• Good English language skills.
• A love for dogs and cats.

Skills

• Content Creation
• Social Media Strategy
• Influencer Marketing
• SEO
• AI Search Visibility
• Editorial Planning
• Team Leadership
• Agency Management
• YouTube
• TikTok
• Instagram

Experience Level

• Several years of experience

About the Company

• We aim to be the go-to resource for pet owners seeking answers to their problems, whether through social media, YouTube, Google, AI, or specialized publications.