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About the Role

The Regional Commercial Manager is accountable for accelerating membership growth across Virgin Active's London clubs. This hands-on, field-based 12-month role focuses on coaching, execution, and measurable results, partnering with General Managers and club Commercial Managers to strengthen sales leadership and create high-performing teams.

Responsibilities

• Own regional membership sales performance, translating budgets and club targets into clear weekly priorities, action plans and interventions.
• Partner with General Managers and club Commercial Managers to diagnose performance, identify opportunities and agree actions, owners and timescales.
• Coach and challenge club leaders and sales teams across lead generation, enquiry handling, appointments and tours, follow-up, referrals, local partnerships and conversion.
• Create a consistent commercial operating rhythm through regular performance reviews, pipeline scrutiny, forecasting and the sharing of best practice.
• Use CRM data, business intelligence dashboards and customer insight to identify risks and opportunities, test initiatives and measure impact.
• Work with Marketing, Central Sales, Operations and other teams to deliver campaigns, promotions and local sales-driving activity effectively.
• Support the recruitment, selection, onboarding and development of club commercial talent, and work with General Managers and People teams to address underperformance.
• Provide accurate forecasts and concise regional updates, escalating material risks early and recommending practical solutions.

Requirements

• A strong track record of delivering sales growth across multiple sites or business units in a consumer membership, hospitality, leisure, retail or similar environment.
• Experience coaching and influencing managers and frontline sales teams, including having clear and constructive conversations about underperformance.
• Confidence using sales funnels, CRM systems and business intelligence dashboards to turn data into focused action.
• Strong commercial judgement across sales volume, conversion, price and yield, customer experience and net membership growth.
• Clear communication skills and the credibility to build productive relationships with club teams, senior leaders and cross-functional partners.
• A self-directed, pragmatic style; comfortable with ambiguity, changing priorities and taking ownership through to delivery.
• The ability to travel extensively across Greater London, with flexibility to work occasional evenings and weekends as the business requires.
• A genuine interest in wellness and creating excellent experiences for members and prospective members.

Location

• London
• Greater London

Work Type

• Field-based
• Full-time

Benefits

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day
• Access to Scottish Widow's pension, with company matching contributions up to 5%
• Complimentary Virgin Active membership for you and a buddy
• Free membership for your children
• Private Dental and Healthcare Insurance
• Life Assurance 4x your salary
• Discounts across Virgin Active (guest passes, 50% off PT sessions)
• Discounts across Virgin Group (Virgin Atlantic, Virgin Holidays, Virgin Media/O2)
• 20% off food and drink at KAUAI branches
• Access to Salary Finance for loans, salary advances and savings plans
• Employer assistance programme for mental health support
• Complimentary corporate letting services through Dexters
• Access to Each Person (Cycle to Work, Tech Scheme, online discounts)

About the Company

• As we evolve into Social Wellness Clubs, we are creating spaces and experiences that support every aspect of our members’ physical, mental, nutritional and social wellbeing.
• By bringing together expert guidance, genuine community, personalised experiences and innovative technology, we make wellness feel accessible, welcoming and easy to navigate.
• Virgin Active is committed to recruiting the finest people who share our passion for creating exceptional experiences and delivering world-class service every day.