Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

You will be part of the 5-person CRM team, responsible for achieving engagement goals such as Daily Active Users. You will plan, test, and implement newsletters in consultation with the Content and Advertising team, focusing on improving content and delivery to increase the click rate. You will set up and continuously optimize automated campaigns (e.g., onboarding, reactivation, triggered communication) for various user groups using email, push notifications, and in-app messages. You will develop meaningful segmentations based on interests or neighborhood size to provide users with a personalized experience. You will collaborate with the Product and Data teams to better understand users and implement targeted measures. You will create reports and regularly communicate test results and goal achievement in your area. You will coordinate with the team on best practices, content, and send times.

Responsibilities

Achieve engagement goals (e.g., Daily Active Users).
Plan, test, and implement newsletters in consultation with the Content and Advertising team.
Improve newsletter content and delivery to increase click rate.
Set up and continuously optimize automated campaigns (e.g., onboarding, reactivation, triggered communication) for various user groups.
Utilize email, push notification, and in-app message channels.
Develop meaningful user segmentations (e.g., based on interests or neighborhood size).
Collaborate with Product and Data teams to understand users and implement targeted measures.
Create reports on tests conducted and goal achievement.
Coordinate with the team on best practices, content, and send times.

Requirements

Minimum 5 years of experience in CRM.
Strong knowledge of Braze.
Analytical mindset with data-driven decision-making.
Ability to interpret and utilize KPIs.
Creative approach to increasing engagement.
Independent and structured work style for planning and implementing campaigns and projects.
Experience setting up, analyzing, and deriving recommendations from multi-channel journeys and A/B tests.
Technically proficient with CRM infrastructure, link tracking, deliverability, and tool optimization.
Native-level German language skills.
Fluent English language skills.

Skills

CRM
Braze
Data Analysis
KPI Interpretation
Engagement Strategies
Campaign Management
Email Marketing
Push Notifications
In-App Messaging
Segmentation
Personalization
Multi-Channel Journeys
A/B Testing
CRM Infrastructure
Link Tracking
Deliverability
Tool Optimization

Location

Berlin-Kreuzberg

Work Type

Hybrid
Office
Remote

Experience Level

Minimum 5 years of experience in CRM

Benefits

Hybrid work model (office and remote days)
Meaningful job with a product of social value
Supportive and experienced team environment
Insight into the entire work process of a social startup and foundation
Responsibility and opportunities for active contribution
SpenditCard with €35 monthly additional income
30 days of vacation per year
Possibility of workation models
Possibility of sabbatical
Strengths-oriented development culture (Gallup StrengthsFinder)
Workplace in Berlin-Kreuzberg
Regular events (e.g., Yoga, Lunch & Learn)

About the Company

We create a great product with real added value for the community.
We are a social startup and foundation.