About the Role
Manage the online presence of independent music artists by building and executing social media strategies from the ground up.
Responsibilities
- Develop a unique brand identity for each artist.
- Create mood boards and visual direction, including colour theory and colour grading references.
- Build storytelling strategies that strengthen the artist's identity and audience connection.
- Plan content around releases, campaigns and key moments.
- Use existing artist assets to create engaging content ideas.
- Write clear creative briefs and direct designers and editors to produce content that matches the brand vision.
- Schedule content across platforms and ensure timely delivery.
- Manage content calendars and coordinate campaigns around music releases.
- Grow accounts organically through platform best practices and trend awareness.
- Plan, launch and optimise Meta ad campaigns.
- Monitor performance and refine strategies based on analytics.
- Be responsive during normal working hours on every working day.
- Be available to communicate with the team and artist promptly when needed.
- Meet agreed deadlines consistently, particularly around music releases.
- Keep projects organised and provide updates without needing to be chased.
Requirements
- Proven experience managing social media for musicians, music brands or entertainment clients.
- Strong understanding of current social media trends, especially on Instagram, TikTok and YouTube Shorts.
- Excellent knowledge of organic social media growth strategies.
- Experience running and optimising Meta Ads.
- Strong branding skills with an eye for aesthetics, storytelling and visual consistency.
- Ability to create mood boards and communicate a creative vision effectively.
- Experience directing designers, video editors and other creatives through clear briefs and feedback.
- Excellent organisation and project management skills.
- Ability to manage multiple artists and keep campaigns on schedule.
- Strong written communication skills.
- Proactive mindset with the ability to work independently and solve problems.
Skills
- Social Media Strategy
- Brand Identity Development
- Content Creation
- Content Planning
- Creative Briefing
- Content Scheduling
- Content Calendar Management
- Organic Social Media Growth
- Meta Ads Campaign Management
- Performance Monitoring
- Analytics
- Communication
- Project Management
- Trend Awareness
- Storytelling
- Visual Consistency
- Creative Vision Communication
Work Type
- Freelance
- Remote
Salary/Compensations
- £15/hour UK
Benefits
- Long-term opportunity with a growing roster of artists.
About the Company
- Manage the online presence of independent music artists.
