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About the Role
As an Influencer Marketing Manager, you will manage existing partnerships, discover new influencers, and oversee collaborations from outreach to evaluation. You will work independently, take ownership, and contribute new ideas and contacts.
Responsibilities
- Manage and expand relationships with existing influencer partnerships.
- Identify, research, and acquire new influencers aligned with JACKS, our target audience, and performance goals.
- Manage influencer collaborations end-to-end, including selection, outreach, briefings, negotiations, execution, and performance evaluation.
- Analyze collaboration performance using KPIs such as CPM, CPC, CPE, CTR, Conversion Rate, Revenue, and ROAS, deriving actionable insights and optimization measures.
- Identify top performers, successful content formats, and scaling potentials to develop recommendations for future collaborations.
- Manage the affiliate and commission business, including tracking links, processing, invoicing, and performance controlling, identifying opportunities to expand successful partnerships.
- Support the planning and execution of B2B and B2C events.
- Continuously monitor the beauty and creator world, discovering new talents, trends, and relevant platform developments to bring new ideas and impulses to the team.
Requirements
- Previous professional experience in influencer marketing, ideally in the beauty, lifestyle, or D2C sector.
- Proficiency with Instagram, TikTok, and similar platforms, with a good sense for current trends, formats, and relevant influencers.
- Experience in independently managing influencer collaborations from start to finish.
- Strong communication skills and ability to build good, long-term relationships.
- A keen sense for content, aesthetics, and brand identity, with the ability to assess influencer fit for JACKS, our target audience, and goals.
- Structured, independent, and solution-oriented work style, with the ability to manage multiple ongoing collaborations, launches, and send-outs.
- Comfort with numbers, ability to interpret performance data, and derive actionable insights and optimization potentials.
- Performance-oriented and entrepreneurial mindset, with a desire to develop and scale successful content formats and collaborations based on data.
- Hands-on, reliable, and proactive attitude, taking ownership and contributing own ideas, new contacts, and impulses.
- Very good German and good English language skills.
Skills
- Influencer Marketing
- Relationship Management
- Talent Acquisition
- Collaboration Management
- Performance Analysis
- KPI Tracking
- Content Strategy
- Affiliate Marketing
- Event Planning
- Trend Analysis
- Social Media Marketing
- Communication
- Negotiation
- Data Analysis
- Project Management
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Professional Experience
Benefits
- 35-hour work week with a focus on work-life balance
- Significant responsibility and scope for ideas
- Direct collaboration with Influencer, Marketing, and Brand teams
- Workshops, further training, and regular training sessions
- Attractive discounts on JACKS products and selected partner brands
- Regular team events
- A nice office in Berlin with snacks, fruit, and drinks
About the Company
- JACKS beauty line is a Berlin-based company specializing in vegan makeup and skincare products with high-quality ingredients, as well as hand-painted brushes.
- With a dedicated team of over 40 employees, we pursue the vision of combining beauty with responsible environmental practices.
- We aim to shape the beauty industry authentically, honestly, and sustainably.