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About the Role

This role focuses on shaping how HCF connects with and supports customers seeking Overseas Visitors Health Cover (OVHC). It combines digital content, SEO, UX, and audience insights to create clear, engaging, and accessible digital experiences that help people navigate the Australian healthcare system and make confident decisions about their cover.

Responsibilities

• Develop and deliver content and SEO strategies that drive awareness, organic growth, consideration, and conversion.
• Create engaging, audience-led content across websites, microsites, mobile, and CRM channels.
• Write, edit, and optimize content across UX, SEO, microcopy, and educational formats.
• Use analytics, user research, testing, and insights to continually improve digital experiences and performance.
• Champion HCF’s brand voice, accessibility, and inclusive content practices, with a particular focus on culturally and linguistically diverse audiences.
• Identify opportunities to improve content structure, navigation, and customer journeys across OVHC.
• Partner closely with Brand & Content, Digital Experience, product teams, SMEs, agencies, and other stakeholders to deliver high-quality outcomes.
• Own content and SEO deliverables through planning, prioritization, approvals, QA, and delivery.
• Monitor performance, conduct content audits and competitor benchmarking, and turn insights into meaningful optimization opportunities.
• Apply emerging SEO and AI search best practices to improve visibility and discoverability.

Requirements

• 8+ years’ experience across digital content management, content strategy, SEO, or a related discipline.
• Strong writing and editing skills, with experience across UX writing, SEO, digital content, and AI-optimized content.
• Experience working in regulated or complex environments with multiple stakeholders and approval processes.
• A strong understanding of UX, accessibility, content design, and digital customer journeys.
• Experience developing content for diverse, multicultural, or international audiences.
• Strong analytical capability and the ability to use data and insights to improve content performance.
• Experience with tools such as AEM, Adobe Analytics, SEMRush, JIRA, Confluence, and Excel.
• Excellent stakeholder management skills and the confidence to work collaboratively while also operating independently.
• A curious, improvement-focused mindset and a genuine passion for creating better digital experiences.
• Experience in healthcare, health insurance, finance, or another regulated industry will be highly regarded.

Skills

• Digital content management
• Content strategy
• SEO
• UX writing
• Digital content
• AI-optimized content
• UX
• Accessibility
• Content design
• Digital customer journeys
• Data analysis
• Stakeholder management
• AEM
• Adobe Analytics
• SEMRush
• JIRA
• Confluence
• Excel

Location

• International Business

Work Type

• Initial 6-month contract
• Potential for extension

Experience Level

• 8+ years’ experience

Benefits

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

About the Company

• At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Equal Opportunity

• We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.