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About the Role

The Senior Trade Marketing Manager will lead the UK & ANZ trade marketing strategy across physical retail, retailer.com, and owned stores. This role translates brand, category, and commercial priorities into integrated marketing plans to enhance customer experience, accelerate sell-out, and drive profitable growth. The manager will act as a regional brand guardian, setting retail excellence standards, building partnerships, and managing the Trade Marketing team.

Responsibilities

Lead the annual UK & ANZ Trade marketing strategy and integrated channel plan, aligning retailer, brand, category, and commercial priorities across store and digital touchpoints.
Develop 360 marketing strategies with retail partners, integrating digital, in-store, out-of-home, and pop-up activations.
Lead, coach, and develop the Trade Marketing team, setting priorities and ensuring deadlines are met.
Lead the ongoing development of the Trade Marketing function, ensuring appropriate processes, capabilities, tools, and operating rhythms are in place.
Translate Brand and Category strategies into customer-led plans for NPD launches and core franchise acceleration.
Partner with Commercial to shape Joint Business Plans and retailer strategies, negotiating always-on and campaign support.
Build senior relationships and ensure clear communication of Trade marketing strategies.
Develop strategic partnerships with key retailers, influencing joint business plans and unlocking opportunities.
Lead retailer marketing strategy sessions, using insights to align priorities and agree on actions.
Set the approach for retailer channels, onsite search, content, and conversion, ensuring activities are insight-led and measurable.
Own performance reporting across the Trade marketing portfolio, defining success measures and translating results into future plans.
Identify emerging Trade, consumer, and competitor trends and develop innovative activations.
Own the UK & ANZ Trade marketing budget, including planning, phasing, forecasting, and actualisation.
Create a collaborative, accountable, and inclusive team environment with regular feedback and coaching.
Champion a connected omnichannel customer journey by partnering with cross-functional teams.
Represent the UK & ANZ markets in regional and global forums, adapting global direction for local retail needs.

Requirements

Extensive trade, channel, or retail marketing experience gained within beauty, premium retail, luxury, or a fast-paced consumer brand.
Strong record of developing and delivering strategic omnichannel plans across physical retail and ecommerce.
Proven people leadership, including coaching, performance management, and capability development.
Excellent retailer relationship management, Joint Business Planning, and negotiation skills.
Strong digital commerce and retail media capability, with a clear understanding of drivers for traffic, conversion, and sell-out.
Commercially astute, with experience managing significant budgets and using ROI, P&L, and performance data for investment decisions.
Highly analytical and able to translate customer, campaign, and sales insight into clear actions.
Credible and persuasive communicator who can influence senior stakeholders and represent the brand externally.
Strategic and creative thinker with high standards of execution, attention to detail, and ability to prioritise in a fast-moving environment.
Proactive, solutions-focused, and comfortable leading through ambiguity and change.
Excellent written and verbal English.

Skills

Trade Marketing
Channel Marketing
Retail Marketing
Omnichannel Strategy
Digital Commerce
Retail Media
People Leadership
Coaching
Performance Management
Relationship Management
Joint Business Planning
Negotiation
Budget Management
Analytical Skills
Communication
Strategic Thinking
Creative Thinking
Execution
Attention to Detail
Prioritisation

Location

London Head Office

Work Type

Hybrid

Experience Level

Senior

Benefits

25 days holiday (plus bank holidays)
Additional day off for birthday
Inclusive parental leave policy
Pension
Life assurance
Medicash
Employee Assist Programs
Dog friendly days and spaces
Generous product discount and gifting

About the Company

Founded by Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the global beauty industry.
The company offers an easy-to-use, easy-to-choose, easy-to-gift range of makeup.
Charlotte Tilbury Beauty has experienced exceptional growth, becoming a global sensation across 50 markets.
The company has over 2,300 employees globally.
Charlotte Tilbury Beauty is a global business delivering market-leading growth and innovative launches fuelled by industry-leading tech.
The company culture embraces challenges, disruptive thinking, winning together, and sharing the magic.
The company's mission is to empower everybody in the world to be the most beautiful version of themselves.
Charlotte Tilbury Beauty encourages and hires people with diverse backgrounds, cultures, voices, beliefs, and perspectives.

Equal Opportunity

Charlotte Tilbury Beauty celebrates and supports diversity by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce.
By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.