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About the Role
CASETiFY is seeking a commercially driven and results-oriented Marketing Manager to drive the Korea marketing function. This role will focus on executing impactful campaigns across online and offline channels, managing integrated campaigns, influencer partnerships, and retail activations to ensure sustainable growth and consistent brand alignment.
Responsibilities
- Localize and execute the annual marketing strategy for Korea, ensuring alignment with regional and global business objectives.
- Manage campaign-level budgets and track ROI, maximizing marketing investment efficiency.
- Monitor core KPIs and prepare performance reports, translating market trends into actionable recommendations.
- Execute the end-to-end planning of integrated 360° campaigns, adapting global initiatives for the local market.
- Manage and scale influencer/KOL strategies, cultivating relationships with creators, media, and partners.
- Drive social media strategy and community management to foster brand advocacy and engagement.
- Implement full-funnel customer acquisition and retention tactics across performance marketing, CRM, and digital media.
- Partner with Retail Operations to execute experiential marketing, store openings, and VIP activations.
- Collaborate with E-commerce and Merchandising teams to ensure a cohesive omnichannel customer journey.
- Guide and mentor team members, establishing performance expectations and fostering a collaborative culture.
- Act as a key marketing point of contact for the Korean market, communicating plans and performance to regional HQ in English.
- Drive cross-functional collaboration across local and global teams for smooth operations and unified business outcomes.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- 9–12 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or e-commerce industries.
- Proven track record in executing integrated marketing campaigns covering brand, digital, influencer, and retail marketing.
- Strong business acumen with a deep understanding of the Korean consumer landscape and retail/e-commerce drivers.
- Experience in guiding team members and strong cross-functional team collaboration skills.
- Native Korean speaker with strong business English proficiency.
- Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with analytics/reporting tools.
- Proactive, highly execution-oriented, and able to thrive in a fast-paced, entrepreneurial environment.
Skills
- Marketing Strategy
- Campaign Execution
- Budget Management
- ROI Tracking
- KPI Monitoring
- Performance Reporting
- 360° Campaigns
- Influencer Marketing
- KOL Management
- Social Media Strategy
- Community Management
- Customer Acquisition
- Customer Retention
- Performance Marketing
- CRM
- Digital Media
- Retail Marketing
- Experiential Marketing
- Omnichannel Marketing
- Team Leadership
- Cross-functional Collaboration
- Business English Proficiency
- Google Workspace
- Analytics Tools
- Reporting Tools
Location
- Korea
Work Type
- Full-time
Experience Level
- 9-12 years
Education Level
- Bachelor's Degree
About the Company
- CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories.