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About the Role

WPP Media is seeking a Director, Data Strategy, UK to join their team dedicated to the Tesco account. This role involves transforming how clients think about, organize, and orchestrate data & technology to deliver more timely, engaging, and meaningful brand experiences for their customers. The position reports into the VP, Data Strategy, UK and will act as a senior data strategy lead, managing one Data Strategy Manager.

Responsibilities

Act as a key data strategy lead for senior Tesco stakeholders and agency planning teams, translating communication and business briefs into audience architectures and compelling strategic narratives.
Work in close partnership with media planning and activation teams to place enhanced data solutions at the heart of campaign execution across paid media and Tesco’s owned channels.
Lead data-led audience design, establishing segmentation, targeting, suppression, and frequency capping rules across all addressable channels.
Generate actionable insights from complex data sets to identify strategic growth opportunities and overcome barriers for Tesco teams.
Drive the strategic implementation and adoption of WPP's proprietary platforms, specifically standing up Open Intelligence (OI) and the UK Private Data Network (PDN) for Tesco.
Lead data clean room strategy and collaboration, identifying and securely activating Tesco’s first-party data within the InfoSum environment.
Support AdTech and MarTech consultancy, driving integration and realising value from the newly announced Adobe and WPP Open partnership.
Define strategic questions and operational use cases for Agentic AI, guiding the team on required agent/persona development to automate workflows and extract actionable insights.
Support the ultimate ownership of the data governance framework for all Tesco-owned data used in media activation, ensuring total compliance with privacy regulations (e.g., GDPR).
Influence the test-and-learn innovation agenda, designing predictive audience models and A/B testing frameworks in collaboration with the analytics team to maximize marketing effectiveness.
Continually identify, evaluate, and test emerging privacy-first datasets and technology solutions to keep Tesco at the forefront of retail media innovation.
Directly manage, mentor, and oversee the daily output and career development of 1 Data Strategy Manager.
Work seamlessly across matrixed teams—including Analytics, Activation, Media Strategy, and Client Leadership—to deliver a unified data and tech offering.

Requirements

Experience in data strategy within a media agency, vendor, consultancy, or client-side marketing organisation, with a heavy emphasis on digital paid media (retail or CPG sector experience highly desirable).
Demonstrable experience in developing and executing data strategies that directly influence media planning, addressable activation, and business outcomes for large enterprise clients.
Deep expertise in audience segmentation, data-led journey planning, and hands-on understanding of data clean rooms (InfoSum), CDPs/DMPs and agency data platforms (e.g., WPP Open / Open Intelligence).
Strong knowledge of the AdTech/MarTech landscape, with consulting experience around technology integration - specifically with Adobe technologies.
Robust understanding of data protection regulations (GDPR), privacy-first media solutions, and ethical considerations surrounding retail customer data.
Strong interest and practical understanding of how emerging technologies, such as Agentic AI and automated workflows, can streamline data strategy practice and drive client value.
Experience line managing, mentoring, and developing junior team members in a matrixed environment.
Exceptional presentation and storytelling skills, with a proven ability to translate complex technical/analytical concepts into clear, impactful strategies for diverse stakeholders.
Proactive, adaptable team player with commercial acumen to identify new growth opportunities.
This is a UK-based role and requires individuals to have the right to work in this location.

Skills

Data Strategy
Digital Paid Media
Audience Architecture
Data Clean Rooms
InfoSum
CDPs/DMPs
WPP Open
Open Intelligence
AdTech
MarTech
Adobe Technologies
Data Governance
GDPR
Privacy-First Media Solutions
Agentic AI
Team Management
Mentoring
Presentation Skills
Storytelling
Commercial Acumen

Location

Work Type

Hybrid

Experience Level

Director

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with our clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through WPP Open, an AI-enabled media and data platform, and Open Intelligence, our data solution built for the next era of advertising. We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.