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About the Role
Driftrock is seeking its first Sales Development Representative to establish and lead the outbound sales engine, generating pipeline from top automotive brands. This is a highly visible and valued role with direct impact on new business growth.
Responsibilities
- Build and run outbound prospecting from target account research to booked meetings.
- Qualify and route inbound leads efficiently to the sales team.
- Design and iterate on multi-channel outreach sequences (email, phone, LinkedIn, video).
- Utilize AI tools for research, list building, personalization, and drafting.
- Research target accounts, including automotive brands, retailers, and e-mobility companies.
- Maintain CRM data accuracy for reliable pipeline reporting.
- Report on outbound performance and document successful strategies into a playbook.
Requirements
- Proven track record of creating qualified pipeline as an SDR or in a similar outbound role, ideally in B2B software.
- Ability to work independently, set priorities, and manage tasks with minimal oversight.
- Strong, credible written and spoken communication skills.
- Proficiency with AI tools for prospecting and outreach.
- Comfort with modern sales tooling (CRM, sequencing, prospecting platforms, lead enrichment).
- A structured, experiment-driven approach to performance measurement and improvement.
- Self-motivation, resilience, and a proactive attitude.
Skills
- Outbound prospecting
- Lead qualification
- Multi-channel sequence design
- AI tool utilization
- Account research
- CRM management
- Performance reporting
- B2B software sales
- Communication
- Experimentation
Location
- Remote
Work Type
- Full-time
- Permanent
Experience Level
- First dedicated SDR role
- Experience building an outbound function from scratch (bonus)
Salary/Compensations
- £40,000 to £50,000 base
- OTE and share options
Benefits
- Share options (EMI terms, option to retain vested options)
- Comprehensive Vitality health cover (medical, dental, vision, mental health support, therapy, cancer cover, Headspace subscription)
- 24 to 28 days' holiday plus bank holidays
- Pension contributions
- Life assurance (3x salary)
- Income protection
- Electric car salary-sacrifice scheme
- Enhanced maternity and paternity leave
- Learning budget (books, courses, conferences)
- Perks and discounts via CharlieHR
- BMW Group employee discount programme
About the Company
- Driftrock's mission is to become the world-leading automotive and e-mobility marketing software platform.
- We work with major brands like BMW, BYD, Mercedes-Benz, and Volvo.
- We partner with leading platforms such as Meta, Google, mobile.de, and Auto Trader.
- Our work enables billions of euros in vehicle sales annually.
- We are a remote-first team of 35 people across various departments.
- Our work has a visible impact on product, culture, and operations.
- We are at the cutting edge of marketing technology, focusing on data and accelerating the shift to electric vehicles.
- Our core values are: We care, Be that person, People-first, Be better today than you were yesterday.
- We foster continuous improvement through weekly showcases, retros, learning budgets, Donut coffee pairings, and an annual company Summit.
Equal Opportunity
- Driftrock is an equal-opportunity employer.
- We welcome applicants of every background, identity, and life experience.
- We are building a team that reflects the people our marketing reaches.
- We do not make hiring decisions based on age, disability, gender, gender identity, marital status, race or ethnicity, religion or belief, or sexual orientation.
- We provide adjustments to the application or interview process upon request.