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About the Role

You will be part of the 5-person CRM team, responsible for achieving engagement goals such as Daily Active Users. You will plan, test, and implement newsletters, set up and optimize automated campaigns via email, push notifications, and in-app messages, and develop user segmentation for personalized experiences. You will collaborate with Product and Data teams to understand users and implement targeted measures, create reports on tests and goal achievement, and coordinate with the team on best practices.

Responsibilities

Achieve engagement goals (e.g., Daily Active Users).
Plan, test, and implement newsletters in coordination with the Content and Advertising team.
Optimize newsletter content and delivery to increase click rates.
Set up and continuously optimize automated campaigns (e.g., onboarding, reactivation, triggered communication) for various user groups.
Utilize email, push notifications, and in-app messages as primary channels.
Develop meaningful user segmentation based on interests or neighborhood size for personalized experiences.
Collaborate with Product and Data teams to better understand users and implement targeted actions.
Create reports and regularly communicate test results and goal achievement.
Coordinate with the team on best practices, content, and send times.

Requirements

Minimum of 5 years of experience in CRM.
Strong knowledge of Braze.
Analytical mindset with data-driven decision-making.
Ability to interpret and utilize KPIs.
Creative approach to increasing engagement.
Independent and structured work style for planning and implementing campaigns and projects.
Experience setting up, analyzing, and deriving recommendations from multi-channel journeys and A/B tests.
Technical proficiency in CRM infrastructure, link tracking, deliverability, and tool optimization.
Enjoy developing a digital product with social added value.
Native-level German language skills.
Fluent English language skills.

Skills

CRM
Braze
Data Analysis
KPI Interpretation
Engagement Optimization
Campaign Management
Email Marketing
Push Notifications
In-App Messaging
User Segmentation
Personalization
A/B Testing
Multi-Channel Marketing
Reporting
Technical Proficiency
CRM Infrastructure
Link Tracking
Deliverability
Tool Optimization

Location

Berlin

Work Type

Hybrid
Office
Remote

Experience Level

5+ years of experience in CRM

Benefits

Hybrid work model (office and remote days)
Meaningful job developing a product with community value
Supportive and experienced team environment
Insight into the entire work process of a social startup and the nebenan.de foundation
Responsibility and opportunities for active contribution
€35 monthly additional income via nebenan.de SpenditCard
30 days of vacation per year
Possibility of workation models
Possibility of sabbatical
Strengths-oriented development culture (Gallup StrengthsFinder)
Workplace in Berlin-Kreuzberg
Regular events (Yoga, Lunch & Learn)

About the Company

nebenan.de is Germany's largest neighborhood platform, operated by Good Hood GmbH in Berlin.
It's a social network connecting neighbors for mutual help, activities, sharing, and gifting.
The goal is to foster exchange among neighbors, contributing to a vibrant, helpful, and safe community.
The platform is open to individuals, local businesses, non-profits, and municipalities.
The company aims to find solutions to major societal challenges like demographic change, loneliness, and sustainable resource use.
We are a social enterprise.

Equal Opportunity

Diversity is collaboration – at nebenan.de, we explicitly welcome every dimension of diversity that enriches our team.
We live and support equal opportunities.