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About the Role
This role leads the creative evolution of Aquablu, ensuring a cohesive brand experience across all customer touchpoints including brand, products, campaigns, packaging, and partnerships. Reporting directly to the CEO, this individual contributor role spans Brand, Marketing, and Product, setting the creative vision and executing it hands-on.
Responsibilities
- Set the creative vision and define the world Aquablu inhabits visually, audibly, and conceptually.
- Execute creative direction across brand, campaigns, physical products, digital experiences, packaging, and partnerships.
- Shape the creative direction for Product development and Marketing initiatives.
- Establish and maintain brand standards across all teams and markets.
- Participate in major decisions impacting customer experience to ensure brand consistency.
Requirements
- 5+ years of experience owning creative direction at a senior level, encompassing brand, product, and marketing.
- Demonstrated strategic creativity with strong taste, judgment, and a clear point of view.
- Proven ability to execute creative vision from concept to final production.
- Experience with physical product development.
- Fluency across digital, hardware, and B2C marketing; B2B experience is a plus.
- Ability to think in terms of cohesive brand worlds rather than isolated campaigns.
- Strategic thinking with the ability to challenge and refine positioning.
- Fast, self-sufficient, and capable of working with urgency.
- Genuine excitement about utilizing AI as a creative tool.
- Exceptional taste is a non-negotiable requirement.
Skills
- Creative Direction
- Brand Strategy
- Product Marketing
- Campaign Development
- Packaging Design
- Digital Marketing
- Hardware Development
- B2C Marketing
- B2B Marketing
- AI Creative Tools
Location
- Remote
- Hybrid
- Onsite
Work Type
- Full-time
- Individual Contributor
Experience Level
- Senior
Salary/Compensations
- €69,000 - €90,000 gross per year
Benefits
- 26 paid holiday days
- Equity through Aquablu for All plan
- Discounted healthy lunches
- Urban Sports Club membership
- Access to Corporate Benefits platform
- Travel compensation for distances over 10km
- Pension plan by Zwitserleven
- Endless supply of Aquablu flavoured water
About the Company
- Aquablu is a smart hydration company focused on rebuilding the beverage industry with filtered water, functional flavors, and zero bottles.
- The company offers still, sparkling, cold, and hot water from a single tap, aiming to create desirable hydration options, starting in the workplace.
- Aquablu is an AI-native company that has experienced rapid growth, ranking 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe) in 2025.
- Recognized as a winner of Maya's Culture 100 Europe Awards in 2026 for being a top workplace.
- The company emphasizes its people as its biggest asset and is committed to maintaining its vibrant culture during growth.