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About the Role

As the Head of Industry Marketing, you will play a pivotal leadership role within Telstra Enterprise, shaping how we engage and grow across key industries in Australia. You will lead the development and execution of industry-led marketing strategies that drive customer engagement, influence pipeline growth and deliver measurable commercial outcomes. This is a highly visible leadership role operating at the intersection of Marketing and Sales, requiring strong commercial acumen, strategic thinking and exceptional stakeholder influence. You will lead a team of experienced marketers and partner closely with senior Sales leaders and executive stakeholders to ensure marketing investment is aligned to growth priorities, customer needs and revenue outcomes.

Responsibilities

Lead the industry marketing strategy for Telstra Enterprise, aligning priorities to growth ambitions and sales objectives.
Drive measurable commercial outcomes through integrated, full-funnel marketing programs, with accountability for influenced pipeline and performance targets.
Develop marketing strategies grounded in a deep understanding of Enterprise customers, industry segments, buying journeys and market needs.
Partner closely with senior Sales leaders and executive stakeholders to ensure strong alignment between marketing and commercial priorities.
Lead, coach and inspire a team of senior marketers, creating an environment that enables high performance, growth and accountability.
Build and maintain strong planning, prioritisation and execution disciplines to ensure the team delivers impact at pace.
Leverage data, insights and performance metrics to optimise investment decisions, campaign effectiveness and business outcomes.
Identify opportunities to enhance customer engagement, strengthen market positioning and accelerate growth across priority industries.
Foster a culture of continuous improvement, innovation and collaboration across the broader Enterprise Marketing function.
Champion best-practice marketing approaches that enhance customer experiences and support long-term business success.

Requirements

Extensive experience (15+ years) in B2B and/or B2E marketing leadership roles, with a strong understanding of Enterprise customers, industries and market dynamics.
Proven success delivering commercial outcomes through marketing, including ownership of pipeline contribution, demand generation and marketing performance metrics.
Deep understanding of Enterprise customer buying journeys and how marketing influences demand, engagement and growth.
Exceptional stakeholder management and influencing skills, with experience partnering with senior executives and commercial leaders.
Strong leadership experience building, developing and leading high-performing teams.
Demonstrated ability to prioritise effectively, work at pace and deliver outcomes in dynamic environments.
Strong analytical and commercial capability, using data and insights to inform decisions and continuously optimise performance.
A collaborative leadership style that fosters trust, accountability, innovation and engagement.

Skills

Industry marketing
B2B marketing
B2E marketing
Enterprise customer understanding
Industry segment knowledge
Buying journey analysis
Market needs assessment
Stakeholder management
Influencing skills
Team leadership
Prioritisation
Pace and outcome delivery
Analytical capability
Commercial capability
Data-driven decision making
Performance optimisation
Collaborative leadership
Trust building
Accountability
Innovation
Engagement
Demand generation
Account-based marketing
Customer lifecycle marketing

Location

Australia

Work Type

Permanent
Flexible

Experience Level

15+ years in B2B and/or B2E marketing leadership roles

Benefits

Performance-related pay
Access to thousands of learning programs
Global presence across 22 countries; opportunities to work where we do business.
Purchased annual leave scheme
Additional Telstra day off
Additional 30% off Telstra products and services
Toolkit provided (laptop + mobile phone + plan paid for)

About the Company

At Telstra, we're building a connected future where everyone can thrive. As Australia's leading telecommunications and technology company, we help businesses connect, transform and grow through innovative technology solutions, customer-centric experiences and trusted partnerships. Within Telstra Enterprise, we work with some of Australia's largest organisations to solve complex challenges and unlock new opportunities for growth.

Equal Opportunity

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.
As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.
We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.
We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on DisabilityandAccessibility@team.telstra.com or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment