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About the Role

Lead the planning, coordination, and optimization of integrated, multi-channel B2B and B2C marketing campaigns across Europe. Translate commercial priorities into measurable programs that engage clients and support business growth. This role involves acting as the central campaign lead, defining audiences, messaging, channel mix, content requirements, timelines, and KPIs, and driving campaigns from planning to execution. You will also lead, coach, and develop a direct report.

Responsibilities

Own the end-to-end planning and delivery of integrated campaigns, from initial brief and audience definition through activation, optimisation and post-campaign review.
Develop clear campaign plans covering objectives, target audiences, messaging, channels, content requirements, timelines, responsibilities, KPIs and lead-management requirements.
Partner closely with Sales to ensure campaigns are aligned with commercial priorities and appropriate lead follow-up; feedback loops and measurements are in place.
Work with Content to translate investment themes, market insights and product priorities into relevant, compliant and compelling campaign propositions.
Coordinate activation across digital, email, paid media, social, content, events and other channels to deliver an integrated and well-sequenced client experience.
Own paid media planning, including briefing, audience strategy, channel selection, performance review and optimisation, with a hands-on approach suited to an in-house or partially in-house operating model.
Monitor performance against agreed KPIs, including engagement, conversion, lead generation and pipeline contribution, and translate insights into practical improvements.
Manage multiple concurrent campaigns, proactively prioritising activity and managing deadlines, dependencies, stakeholders and delivery risks.
Ensure campaign activity meets relevant regulatory, compliance and brand requirements across European markets.
Lead post-campaign reviews and embed insights and learnings into future campaign planning.

Requirements

5+ years’ relevant marketing experience, with strong hands-on experience planning and delivering integrated, multi-channel B2B and B2C campaigns from strategy through execution and optimisation.
Financial services experience is required.
Experience in asset or investment management is strongly preferred.
Knowledge of ETFs/ETPs and the European investment landscape would be a significant advantage.
Strong understanding of financial markets, investment products and investor audiences, with the ability to translate complex investment themes into effective marketing campaigns.
Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously.
Demonstrable experience partnering with Sales and translating commercial objectives into measurable marketing activity.
Strong understanding of lead generation, client journeys, conversion and pipeline contribution.
Strong understanding of digitally focused, multi-channel marketing, including CRM/email, paid media, social, content and events, with the ability to use campaign and audience data to inform targeting, optimise performance and improve commercial outcomes.
Experience working within an in-house or partially in-house marketing model, with the ability to take direct ownership of campaign planning and execution, while working effectively with external partners where required.
Strong analytical skills and experience using campaign performance data to identify insights and improve results.
Excellent communication and stakeholder-management skills, with the confidence to influence and coordinate colleagues across functions and seniority levels.
Previous people-management experience, with the ability to coach, provide guidance and feedback, delegate effectively and support the performance and professional development of a direct report.
Proactive, collaborative and solution-oriented, with strong attention to detail and a hands-on approach to execution.
Experience working within a regulated marketing environment and familiarity with financial promotions would be advantageous.

Skills

Campaign Planning
Project Management
Stakeholder Management
Lead Generation
Digital Marketing
Multi-channel Marketing
CRM/Email Marketing
Paid Media
Social Media Marketing
Content Marketing
Event Marketing
Data Analysis
People Management
Communication

Location

London

Work Type

Hybrid
Full-time

Experience Level

5+ years relevant marketing experience

About the Company

WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products.
Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses.
Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience.
Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connect™, blockchain-native digital wallet, WisdomTree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.S. farmland platform.
WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness.
Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance.
WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team.