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About the Role
Santen is a specialized life sciences company focused exclusively on ophthalmology, dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues globally.
Responsibilities
- Develop and implement strategic marketing plans for the respective therapeutic area, aligned with the overall goals and objectives of the Patient Journey Solutions department.
- Conduct market research, competitive analysis, and customer insights to identify opportunities, define target segments, and shape brand positioning.
- Develop and execute lifecycle management strategies to maximize the potential of existing products, including line extensions and indication expansions.
- Develop and maintain a deep understanding of the patient journey and treatment landscape within the respective therapeutic area.
- Develop and execute integrated marketing campaigns and promotional activities to drive brand awareness, engagement, and adoption.
- Develop and implement strategies to achieve financial KPIs within the respective therapeutic area, including revenue targets, market share growth, and profitability.
- Establish and maintain collaborative relationships with key internal and external stakeholders, including healthcare professionals, patient advocacy groups, KOLs, and regulatory bodies.
Requirements
- Proven experience in pharmaceutical marketing, with a focus on product management and brand development.
- Deep understanding of the patient journey, market dynamics, and treatment landscape within the respective therapeutic area.
- Strong strategic thinking, analytical skills, and ability to translate insights into actionable marketing strategies and plans.
- Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
Skills
- Fluent English & Korean, spoken & written
Experience Level
- Min. 8-years in the pharmaceutical industry
- Min. 3-years in Marketing
Education Level
- Bachelor's degree in Pharmacy, Life Sciences, Pharmacology, Marketing, Business Administration, or a related field
About the Company
- Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology.
- As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.
- A career at Santen is an opportunity to make a difference.
- Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments.
- We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment.
- At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.
Equal Opportunity
- The Santen Group is an Equal Opportunity Employer.
- We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members.
- All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
- If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.