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About the Role

We are looking for a dedicated and creative Marketing Specialist to coordinate our marketing activities. You will play a central role in planning, implementing, and optimizing our marketing strategies. If you have sound marketing knowledge, think creatively, and have a passion for innovative marketing approaches, we encourage you to apply.

Responsibilities

• Develop and implement marketing strategies that support company goals.
• Create and execute creative and targeted marketing campaigns.
• Plan and execute digital marketing activities, including social media, content marketing, and email marketing.
• Continuously monitor and optimize the performance of digital marketing campaigns.
• Manage and optimize lead acquisition channels.
• Develop strategies for generating qualified leads.
• Qualify leads and coordinate their handover to relevant departments.
• Manage project entry portals and tender platforms.
• Offer consultant profiles for direct project inquiries.
• Conduct market research to gain insights into target audiences and trends.
• Analyze competitors and market conditions to make strategic decisions.
• Write compelling and engaging marketing content for various channels.
• Coordinate the creation of graphics, videos, and other visual content.
• Plan and organize marketing events, trade fairs, and conferences.
• Ensure effective company presence at events.
• Collaborate closely with other departments to align marketing strategies with company goals.
• Communicate clearly and effectively with internal and external stakeholders.
• Manage the functional development of the CRM system.
• Optimize processes to ensure efficient use of the CRM system.
• Train team members on CRM system usage and promote its effective utilization.
• Manage and update consultant profiles.
• Track KPIs and analyze the performance of marketing activities.
• Create regular reports and derive recommendations for optimization.

Requirements

• Completed degree in Marketing, Communications, or a related field, or demonstrably extensive experience.
• Experience in marketing, preferably in a comparable position.
• Knowledge of digital marketing tools and platforms.
• Knowledge in lead generation and management.
• German language skills at C1 level minimum.
• Creative thinking ability and the capacity to implement innovative ideas.
• Experience in the functional development and use of CRM systems.
• Experience in managing project entry portals and tender platforms.
• Excellent communication and teamwork skills.

Skills

• Marketing Strategy
• Digital Marketing
• Social Media Marketing
• Content Marketing
• Email Marketing
• Lead Generation
• Lead Management
• Market Research
• Content Creation
• Event Management
• Communication
• CRM System Development
• Process Optimization
• Performance Analysis
• KPI Tracking

Location

• Fürstenwalde/Spree
• Remote (nationwide)

Work Type

• Full-time
• Permanent
• Home Office
• Hybrid

Experience Level

• Extensive experience

Education Level

• Degree in Marketing, Communications, or related field

Benefits

• Permanent position
• Challenging and varied tasks
• Competitive compensation
• Opportunities for personal and professional development
• Good work-life balance
• Home office option
• Innovative coworking locations
• Health prevention
• Jobrad (company bicycle leasing)
• Fuel card
• Team events

About the Company

• We are specialists in Enterprise Architecture Management (EAM), IT Service Management (ITSM), and Business Process Automation (BPA).
• We empower organizations by collecting and interpreting all necessary company data, enabling them to respond to new challenges at any time.
• Our consulting goals include identifying challenges faster and implementing necessary changes more quickly and efficiently.
• We aim for more efficient processes, reduced security risks, task automation, and cost reduction.
• Our clients range from medium-sized to large enterprises (SMEs – Corporations).
• Our locations include an office in Fürstenwalde/Spree and remote work options nationwide.