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About the Role
Be part of an exciting business where employees are recognised, supported, and empowered to grow their careers. At SodaStream, you can help shape a more sustainable future. Together, we're inspiring positive change, reducing single-use plastic waste, and creating better choices for our consumers, communities, and planet. To continue this success, we are hiring for a Dynamic Consumer and Shopper Insights leader to join our Japan marketing team. The ideal candidate will possess strong qualitative and quantitative skills, excel at translating data into deep-rooted insights, and develop learning plans to support key business priorities. This individual will be a passionate advocate for the consumer's point of view, a strategic business partner, people-leader and drive consumer-centric thinking organization-wide.
Responsibilities
- Own in-market consumer and customer insights agenda, covering brand, category, channel, lifecycle metrics and apply them to forecasting model
- Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand, sales, and DTC teams
- Design and manage local research programs (U&A, tracking, concept tests, post-launch reviews)
- Translate data into clear recommendations for brand activation, GTM, pricing/promo, and portfolio decisions
- Serve as market SPOC for global insights frameworks, tools, and KPIs, ensuring consistency and data quality
- Build and maintain dashboards and reporting cadence for market leadership reviews
- Partner closely with Commercial (KAMs, DX, RGM) to embed insights into customer planning and execution
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Statistics, or a related quantitative discipline
- Formal training or advanced certification in market research, analytics, or consumer behavior
- 8 years+ of experience in consumer / customer insights, analytics, or market research roles
- Experience working in FMCG, consumer durables, DTC, or subscription-led businesses
- Strong exposure to quantitative and qualitative research, dashboarding, and performance tracking
- Proven ability to influence senior stakeholders with insight-to-action storytelling
- TOEIC 800+ or equivalent
- Experience working in multi-country or regional setups preferred
Skills
- Qualitative skills
- Quantitative skills
- Data translation
- Insight generation
- Learning plan development
- Consumer advocacy
- Strategic business partnership
- People leadership
- Consumer-centric thinking
- Forecasting model application
- CLTV driver analysis
- Research program design and management
- Recommendation development
- Dashboarding
- Performance tracking
- Insight-to-action storytelling
Location
- Japan
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- Bachelor's or Master's degree
- Formal training or advanced certification in market research, analytics, or consumer behavior
About the Company
- Join SodaStream Japan and be part of a growing business that’s helping consumers make more sustainable choices by reducing single-use plastic through innovative sparkling water solutions.
- Join a purpose-driven team and contribute to positive change through PepsiCo Positive (pep+), creating a better future for people and the planet.
Equal Opportunity
- If you require reasonable adjustments at any stage of the application or interview process, please let us know.