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About the Role

This position will play a crucial role in leveraging abundant data and the latest technology to deepen customer understanding and drive business growth through optimization of measures. You will promote data utilization to maximize the acquisition of mobile line subscriptions within Rakuten Mobile's marketing department, leading processes from data integration and analysis to translating insights into actionable measures.

Responsibilities

Integrate and analyze diverse data sources to derive insights linked to business impact and translate them into actionable measures.
Perform data analysis utilizing Rakuten Group user data and behavior logs within a robust data analysis environment (BigQuery, Databricks, BI tools, etc.).
Conduct data analysis and propose improvements for acquiring mobile line subscriptions.
Estimate and verify the effects of new service introductions.
Promote hyper-personalization for marketing measures.
Design and plan for hyper-personalization by building data linkage infrastructure for internal/external tools (KARTE, SalesForce, LINE, etc.).
Build and optimize machine learning and AI models with specialized departments.
Design, build, and operate dashboards using BigQuery/BI tools (DOMO Tableau, Looker, etc.), including data processing, construction, automation, and KPI monitoring infrastructure development.
Support ad-hoc data extraction and hypothesis testing.
Structure analysis results as a story and present proposals and reports through documents and presentations.
Collaborate with diverse stakeholders (marketing personnel, development teams, etc.) to provide proposals and decision-making support based on quantitative insights.

Requirements

Approximately 3 years or more of practical experience in data extraction, processing, and aggregation using SQL.
3 years or more of practical experience in data processing on BigQuery, and data processing, data analysis, and dashboard construction using BI tools (Tableau, Looker, DOMO, etc.).
Experience in autonomously designing hypotheses, structuring analysis, and designing analysis to solve business problems.
Experience in structuring analysis results as a story and presenting them in documents and presentations.
Experience in collaborating with various stakeholders and providing proposals and decision-making support based on quantitative insights.

Skills

SQL
BigQuery
Databricks
BI tools
Tableau
Looker
DOMO
Machine learning
AI
Generative AI
Python
R
Statistical analysis
Logistic regression
Clustering
Factor analysis

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

Mid-level

Benefits

AI utilization company-wide
Work experience combining Rakuten's abundant data
Direct impact on the core of Rakuten Mobile's business
Opportunity to feel the results of your work
Collaboration with data science and AI experts
Opportunity to improve skills by collaborating with experts

About the Company

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.
We collaborate with Rakuten Group media (Rakuten Ichiba, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) to plan, implement, and analyze web marketing strategies to acquire new Rakuten Mobile customers.
The Planning & Analysis Section has the mission of acquiring new Rakuten Mobile subscribers, consistently promoting the planning, execution, and analysis of web marketing strategies by making maximum use of the vast amount of data owned by the Rakuten Group and diverse internal and external channels.