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About the Role
Influencer & Creator Marketing is a highly profitable, scalable growth engine at Rosental, aiming for €100 million in revenue. This role involves building a system to find, test, and scale creators, from nano-influencers to large collaborations. The goal is to achieve profitable CM3, with reporting directly to the Chief Brand Growth Officer.
Responsibilities
- Take full ownership of the Influencer & Creator Channel in DACH and NL.
- Manage the creator portfolio like a media buyer, optimizing for audience overlaps, CM3, strategic sequencing, and creator lifetime value.
- Build the creator system with revenue sharing, aiming for 500+ active creators, strict quality gates, and zero low-quality profiles.
- Test 50+ new profiles monthly, identify 80/20 wins, and scale horizontally and vertically, including large Rosental-X collaborations.
- Collaborate with the Performance Marketing team to build whitelisting, Spark Ads, and creator content as raw material for paid campaigns, with reporting and compensation tied directly to results.
- Lead the influencer team and establish AI-powered processes in sourcing, scoring, and briefing.
Requirements
- Several years of influencer/creator responsibility in D2C, ideally Beauty/Consumer, with multiple years in leadership roles managing at least 4 direct reports.
- Experience managing seven-figure influencer revenues without relying on discounts.
- Designed and scaled a revenue-sharing/affiliate program with 100+ creators, not just managed it.
- Proficiency in attribution, driving campaigns based on real data and reporting ROAS and CM figures.
- Experience building influencer marketing from scratch in at least one additional market, including whitelisting/Spark setups and creator content pipelines for paid.
- Productive use of tools like Storyclash, Modash, or CreatorIQ, attribution tools, and AI-native approaches.
- German language proficiency at C1 level and fluent English.
Skills
- Influencer Marketing
- Creator Marketing
- D2C
- Beauty/Consumer Marketing
- Leadership
- Media Buying
- Revenue Sharing
- Affiliate Marketing
- Attribution
- ROAS Optimization
- CM3 Optimization
- Whitelisting
- Spark Ads
- AI-powered processes
- Storyclash
- Modash
- CreatorIQ
- Data Analysis
Location
- DACH
- NL
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior-level
Benefits
- 28 days of vacation (additional days possible)
- Baden-Württemberg public holidays and Berlin Women's Day
- Hybrid work model with at least 2 days in the office per week
- Attractive bonus system
- Access to nilo.health for mental fitness and prevention
- Urban Sports Club membership
- Company pension plan subsidy
- Personal training budget
- Job bike, company car, or subsidized Deutschlandticket
- Discounted Rosental products and other discounts
- Benefits via Karmaclub
About the Company
- Rosental is a dynamic team of over 60 employees focused on holistic skin concern healing with innovative products that combine natural ingredients with modern science.
- The company aims to be an innovator in the beauty world, building a brand that sets industry standards.
- Operating on a 'Road to 100 Mio.' revenue goal, every role is key.
- The company culture is data-driven, fact-based, and high-performance, emphasizing ownership, speed, and development opportunities.