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About the Role
Partner directly with Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. Challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward. This role will grow with our East Coast presence, expecting increasing scope, budget, and responsibility as we scale.
Responsibilities
- Define the East Coast go-to-market strategy for field programs.
- Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
- Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
- Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps.
- Actively participate in deal strategy, not just event execution.
- Track impact through account engagement, pilots started, velocity, and closed-won revenue.
- Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
- Test unconventional tactics.
- Push boundaries.
- Try things that make people's jaws drop.
Requirements
- 5-7+ years experience in field, experiential, growth, or ABM marketing.
- Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
- Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
- Strong data analysis skills; ability to build reports, interpret metrics, and make data-driven decisions.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
- Comfortable moving fast, experimenting, and adjusting in real time.
- Strong collaborator who earns trust with Sales quickly.
- Comfortable with 25% travel, up to 50% seasonally.
- Previous experience marketing to IT, Engineering, or Security leaders.
Skills
- Field marketing
- Experiential marketing
- Growth marketing
- ABM marketing
- Salesforce
- Hubspot
- Intent tools
- Data analysis
- Collaboration
Location
- East Coast
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
About the Company
- Serval is an AI-native automation platform transforming how enterprises operate.
- We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software.
- Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.
- At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows.
- Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage.
- What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
- Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation.
- Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
- We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.