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About the Role

Factory is seeking a founding Partner Marketer to establish and scale the company's go-to-market strategy with partners. This role is crucial for leveraging the partner ecosystem, including cloud providers, foundation model providers, systems integrators, and technology partners, to drive growth, pipeline, and revenue. The position requires building partner marketing initiatives from the ground up, including co-marketing campaigns, events, and enablement programs, with a strong focus on measurable results tied to target accounts and sales priorities.

Responsibilities

Own and scale Factory's partner marketing strategy, driving co-marketed campaigns and events that generate measurable partner-sourced and partner-influenced pipeline.
Build the co-marketing motion across Factory's partner types: cloud providers, foundation model providers, systems integrators, and strategic technology/AI partners.
Develop joint marketing plans with strategic partners, translating combined value into joint positioning and campaigns across channels.
Launch end-to-end joint programs, including executive dinners, roadshows, webinars, co-hosted events, and third-party conferences, ensuring active partner sourcing and engagement with priority accounts.
Partner closely with the Partner Sales team to identify strategic partners, align on target account lists, and maximize partner contribution to programs.
Own partner engagement for each initiative, holding partners accountable for bringing qualified prospects, supporting joint outreach, and generating measurable pipeline.
Build partner enablement materials such as pitch decks, one-pagers, positioning and competitive guides, and solution briefs.
Own a clear MDF operating model, including intake, prioritization, budget allocation, and approvals, and invest in high-ROI activations.
Coordinate partner presence at Factory and third-party flagship events, advising on messaging, audience targeting, and customer engagement.
Develop attribution frameworks and reporting to measure partner-sourced attendance, pipeline, and program performance, using data for continuous optimization.
Collaborate cross-functionally with Partnerships/Alliances, Product Marketing, and Field Marketing to align campaign strategy, account engagement, and follow-up execution.
Leverage AI and automation to improve partner engagement, campaign execution, reporting, and operational efficiency.
Champion the Factory voice and ensure every program reflects the company's mission.

Requirements

6+ years in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function at a high-growth B2B SaaS or technology company.
Proven track record building partner or channel marketing programs from inception to a repeatable motion that drives measurable pipeline through strategic partner engagement.
Experience developing account-based partner marketing strategies in close partnership with Partner/Channel teams.
Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation.
Strong campaign creation abilities, translating product value into crisp partner value propositions.
Analytical operating discipline, with comfort in pipeline attribution, CRM workflows, and reporting for revenue scrutiny.
Exceptional project and stakeholder management skills, with the ability to influence cross-functional teams and external partners.
Excellent written and verbal communication skills.
Actively leverages AI tools as a core part of daily work to improve campaign execution, automate workflows, accelerate analysis, and increase productivity.
Comfort with marketing tools such as Salesforce, marketing automation platforms (e.g., HubSpot or Marketo), and event management tools.

Skills

Partner marketing
Channel marketing
Alliances
Field marketing
Go-to-market strategy
Co-marketing campaigns
Partner enablement
MDF (Marketing Development Funds) operating model
Event management
Campaign creation
Partner value propositions
Pipeline attribution
CRM workflows
Reporting
Project management
Stakeholder management
Cross-functional collaboration
AI tools
Salesforce
Marketing automation platforms (HubSpot, Marketo)
Event management tools

Location

San Francisco, CA
New York, NY
Remote

Work Type

In office
Remote

Experience Level

6+ years

About the Company

Factory aims to bring autonomy to software engineering.