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About the Role
Factory is seeking an Events Lead to establish and manage the company's events function. This role involves defining the events strategy, building and leading a team, and overseeing a diverse portfolio of programs, from user conferences and sales kickoffs to major industry events. The position requires a blend of strategic vision and hands-on execution to ensure events enhance Factory's brand and achieve business objectives.
Responsibilities
- Own Factory's overall flagship events strategy and portfolio, defining how Factory shows up through events so every program strengthens the brand and drives measurable business outcomes.
- Build, hire, lead, and develop the events team.
- Own and allocate the global events budget across the portfolio, including forecasting, prioritization, reconciliation, and ROI.
- Set the annual events calendar and planning process across flagship programs and conferences.
- Define and own the events operating model - standards, playbooks, production quality bar, and measurement frameworks - across the entire events organization.
- Own portfolio-level agency and vendor relationships, including MSAs.
- Provide executive oversight of flagship programs such as user conferences, SKO, President's Club, and Tier-1 conferences (eg: AWS re:Invent), ensuring executive-level quality and impact.
- Partner cross-functionally across Marketing, Brand, Sales Enablement, People, Finance, Legal, and Executive Leadership.
- Champion the Factory voice across the entire events portfolio.
Requirements
- Experience building and leading an events function at a high-growth company, including hiring, managing, and developing high-performing teams.
- Proven track record owning a portfolio of flagship programs (eg, SKO, President's Club, user conferences, Tier-1 industry conferences), managing multiple concurrent programs and stakeholders.
- Experience owning large, multimillion-dollar events budgets, including allocation across programs, forecasting, and ROI measurement.
- Strong track record aligning events to pipeline, revenue, and company priorities in close partnership with Sales and Marketing leadership.
- Experience negotiating and managing agencies, production companies, venues, and strategic vendors at scale.
- Excellent leadership, cross-functional influence, and executive communication skills.
- Comfort with event and marketing tools such as Salesforce, event management platforms, and registration tools.
- Willingness to travel for onsite production and execution of flagship events.
Skills
- Events strategy
- Team leadership
- Budget management
- Event planning
- Vendor management
- Cross-functional collaboration
- Executive communication
- Salesforce
- Event management platforms
- Registration tools
Location
- San Francisco, CA
- New York, NY
- Remote
Work Type
- In office
- Remote
Experience Level
- Experience building and leading an events function
- Experience owning a portfolio of flagship programs
- Experience owning large, multimillion-dollar events budgets
About the Company
- Factory is a company focused on building and leading events functions.