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About the Role
Support acquisition and operations decisions with data; responsible for growth attribution, retention / LTV modeling and ad monetization analysis. The analytical core for single-product data review.
Responsibilities
- Build and maintain core metric dashboards (DAU / retention / ARPU / CPI / ROAS / LTV)
- Conduct acquisition attribution analysis and channel ROI evaluation to support budget allocation
- Analyze retention funnels and user segmentation; identify churn points and optimization opportunities
- Support A/B experiment design and evaluation for version updates and events
- Produce aggregated data briefs to support decision-makers (including aggregated figures compliant with regulatory requirements)
Requirements
- Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields
- Proficient in SQL
- Master Python or R for data processing and analysis
- Familiar with data visualization tools (Tableau / Power BI / Looker, etc.)
- Statistical thinking and foundational knowledge of A/B testing concepts
- Fluent English
Skills
- SQL
- Python
- R
- Data visualization tools (Tableau / Power BI / Looker, etc.)
- A/B testing
- Mobile ad attribution (MMP: AppsFlyer / Adjust, etc.)
- Game economy systems
- Monetization models
Education Level
- Bachelor's degree or above
About the Company
- As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation.
- With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games.
- Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide.
- By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
- NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI.
- For more information, please visit: http://ir.netease.com/
Equal Opportunity
- At NetEase, we are committed to fair employment practices.
- We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.