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About the Role
An Account Manager at dentsu B2B will take your career to the next level, exposing you to ways of working with global brands and media planning across B2B and B2C environments. Reporting to the Account Director, this role plays a key, client-facing role in delivering on media strategy execution through developing effective localised media planning and overseeing the quality of execution in market. This means you’ll be tasked with mentoring and supporting juniors on best practice, ensuring quality of output, performance reporting and overseeing administrative tasks for the team. It will also enable you to continue building on your knowledge of B2B and B2C media planning across a variety of audiences, platforms, mediums and industries.
Responsibilities
- Take a lead on cultivating and growing positive working relationships with clients, agency partners, suppliers, and wider media teams within dentsu.
- Take ownership of all media channel planning activity, offline and digital, across your client portfolio and aligning it to global and regional strategy.
- Quality control/review and support the team with media campaign setup and activations best practices, campaign reporting, research and insights, preparing and delivering client presentations, and support any other adhoc requests from the client.
- Reporting and analysis of performance, and optimising campaigns against KPIs to ensure alignment to achieving client objectives alongside our suppliers.
- Maintain and share knowledge across the latest market developments within the media and advertising industry, related platforms, best practices and tools across the Australian media landscape.
- Financial responsibility for client budgets, owning budget trackers and maintaining overall financial acumen of campaigns.
- Assist in people management tasks, including recruitment, performance reviews, training and onboarding as needed.
- Continuously develop your learning and understanding of the evolving AU and global media and advertising landscape across all channels, tools and platforms.
Requirements
- Good experience within the Australian media and advertising marketplace, ideally across both digital and offline/traditional channels.
- A strength in digital/social channel planning experience and good knowledge of best practice execution across programmatic, ad operations and paid search across B2B and B2C audiences.
- A demonstrated business acumen teamed with a knack for data and an ability to grasp numerical and mathematical concepts.
- Evolving leadership skillset and willingness to impart knowledge to lift overall capability of the team.
- Effective communication skills.
- Tech and data savvy, a practical thinker with ability to work with a high volume of numbers and a natural flare for problem solving.
- A good eye for detail and enjoys coaching, mentoring or training.
Skills
- Media planning
- Digital marketing
- B2B marketing
- B2C marketing
- Client relationship management
- Performance reporting
- Data analysis
- Budget management
- Leadership
- Communication
- Problem solving
Location
- Sydney
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- Account Manager
Benefits
- Flexibility to work when and where you feel most productive
- $250 contribution to home office setup
- Dedicated volunteer leave
- One Day for Change event
- 5 weeks annual leave after 2 years of service
- 3 whole company Wellness days off per year
- Career Development opportunities
- Learning & Development opportunities
- Access to global online dentsu University
About the Company
- dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy.
- As a unified organisation, dentsu brings together deep expertise across media, creative and customer experience to deliver integrated solutions that drive meaningful progress for clients and society.
- dentsu B2B specializes in delivering integrated marketing solutions that drive business growth for our clients.
- Our core focus is creating data-driven, customer-centric strategies that deliver measurable value and exceptional experiences.
- By leveraging our deep expertise in digital transformation, creative services, and performance marketing, we help businesses connect with their audiences in meaningful ways.
Equal Opportunity
- Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.
- For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities.
- This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.