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About the Role
The Campaign Management & Media Planning team is central to orchestrating the end-to-end campaign lifecycle and media planning capabilities for Netflix’s advertising business. We are building innovative, in-house ad tech solutions that empower advertisers and internal stakeholders to seamlessly plan, launch, monitor, and optimize campaigns at scale. Our systems serve as the bridge between advertiser intent and ad delivery, enabling seamless integration, automation, optimization, compliance adherence, troubleshooting, and management of advertising campaigns.
Responsibilities
- Building applications and APIs that support every stage of the media planning process, from initial plan creation and inventory allocation through to campaign activation and completion.
- Building applications for full-cycle campaign management - from setup through to monitoring and troubleshooting through to completion.
- Building applications to facilitate the setup and execution of ads on Live Events
- Providing transparency on performance as well as delivering actionable insights and recommendations to users
- Collaborating with other stakeholders across Ads Platform (Engineering, Product, Data Science, and Design) to build solutions that will provide leverage for our technology and business.
Requirements
- 7+ years of experience, 4+ years of experience in Ads domain
- Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
- Familiarity with the full campaign lifecycle - from pre-flight, to in-flight, to post-flight.
- Experience in building first party tools, APIs and services that leverage data and real-time insights to support media planning and campaign management workflows.
- Familiarity with the main aspects required for a successful campaign - including, but not limited to Audiences, Creatives, Measurement, Forecasting, Ad Serving, Reporting, Billing, and OMS.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Excellent communication, negotiation, and relationship-building skills.
Skills
- AI/ML/GenAI techniques
- CTV space
- Ad Ops workflows
- MCPs
Location
- Remote
Work Type
- Full-time
Experience Level
- 7+ years of experience
- 4+ years of experience in Ads domain
Salary/Compensations
- $499,000.00 - $820,000.00
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Flexible time off
About the Company
- At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
- We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged. We wrapped up our first three years of the journey and are well into year four with more exciting things to come!
- The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.
Equal Opportunity
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.