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About the Role
The Device Strategy Section is responsible for formulating product lineups and planning/executing sales strategies for Rakuten Mobile's devices, including smartphones and mobile Wi-Fi routers. This role plays a pivotal part in driving business growth by acquiring and retaining customers and maximizing revenue through device offerings.
Responsibilities
- Conduct strategic proposals, operational improvements, and performance monitoring to acquire/retain customers and maximize revenue through device offerings.
- Analyze sales data and customer survey data to identify issues and propose improvement measures.
- Analyze sales results for new products and promotional campaigns, checking KPIs beyond unit sales (e.g., ARPU, Churn Rate).
- Analyze competitor sales performance and identify portfolio gaps.
- Conduct original surveys to understand customer trends.
- Contribute to the growth of the Device Business Department through broad data analysis, including proposals for new devices and services.
Requirements
- 3+ years of professional experience or equivalent practical experience.
- Communication skills to work smoothly with a wide range of stakeholders both inside and outside the department.
- Business-level English proficiency.
- Residing within a commutable distance.
Skills
- Data analysis
- Strategic proposals
- Operational improvements
- Performance monitoring
- Sales data analysis
- Customer survey data analysis
- KPI analysis (ARPU, Churn Rate)
- Market analysis
- Competitor analysis
- PowerPoint
- Excel
- Japanese language proficiency
- English language proficiency
Location
- Commutable distance
Work Type
- Full-time
Experience Level
- 3+ years
About the Company
- The Group Sales Division leads branding, creative, marketing, and membership as a cross-group organization with the mission of expanding the membership value and ecosystem of the Rakuten Group, which encompasses over 70 services.
- The mobile sector is considered the cornerstone of the Rakuten ecosystem, with ongoing promotion of collaboration with Rakuten Mobile.
- The Device Business Department handles products such as smartphones, data terminals, IoT devices, and accessories, overseeing the entire lifecycle from planning to maintenance.
- The department aims to provide the best user experience, quality, and safety through its products.
- The department consists of six sections with members from diverse international backgrounds.
- The Device Strategy Section is responsible for formulating product lineups and planning/executing sales strategies for Rakuten Mobile's devices.