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About the Role
Day One Agency is seeking a VP, Story (Earned Creative) to lead ambitious, integrated creative work for luxury financial services clients. This senior creative leadership role is for individuals who believe the best earned ideas are culturally relevant, strategically sharp, creatively ambitious, and designed to engage audiences.
Responsibilities
- Own the creative outcome across major earned creative assignments, from brief to execution.
- Set the creative vision and standard for the work.
- Lead ideation and creative development, identifying culturally relevant and exceptional ideas.
- Translate complex briefs and stakeholder input into clear creative direction.
- Anticipate client, consumer, and agency leadership needs.
- Lead senior client conversations and serve as a trusted creative partner.
- Protect, evolve, or discontinue ideas as needed.
- Push teams toward ideas that earn attention and participation.
- Lead and mentor creative teams.
- Create clarity in ambiguous situations.
- Bring outside inspiration and talent into the agency.
- Represent Day One's creative POV in client meetings and new business pitches.
- Help build a culture of ambitious ideas and accountability.
Requirements
- 10+ years of experience developing and leading creative work in an agency, brand, or related creative environment.
- 4+ years of experience leading creative teams and major campaigns or integrated assignments.
- A strong portfolio of earned-first, culturally relevant, and creatively ambitious work.
- Deep understanding of earned media and what makes an idea newsworthy and shareable.
- Exceptional conceptual and storytelling abilities.
- A sharp creative point of view, demonstrable taste, and cultural fluency.
- Proven ability to lead senior clients and represent a creative POV.
- A "good idea comes from anywhere" mentality.
- Comfortable as an individual contributor or team lead.
- Ability to synthesize perspectives and turn feedback into actionable creative direction.
- Demonstrated ability to lead through ambiguity and independently drive work forward.
- Experience collaborating across creative, strategy, PR, media, social, production, and account teams.
- Familiarity developing ideas across platforms including social, digital, experiential, film, design, and emerging formats.
- Agile, nimble, and comfortable operating in a fast-evolving environment.
- Have IAT experience.
- Bachelor's Degree from an accredited university or equivalent professional experience.
Skills
- Creative Leadership
- Storytelling
- Cultural Observation
- Client Partnership
- Editing
- Strategic Thinking
- Creative Vision
- Ideation
- Creative Development
- Brief Translation
- Client Relationship Management
- Team Leadership
- Mentorship
- Ambiguity Navigation
- Inspiration Curation
- Creative POV Representation
- Conceptualization
- Visual Storytelling
- Filmmaking
- Design
- Art Direction
- Production Understanding
- Campaign Launch
Location
- New York
Work Type
- Full Time
- Hybrid
Experience Level
- VP
- 10+ years of experience
- 4+ years of experience leading creative teams
Education Level
- Bachelor's Degree or equivalent professional experience
Salary/Compensations
- $160,000 - $180,000
Benefits
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
About the Company
- Day One is a creative agency committed to bringing fresh thinking to its work every day.
- The agency has a reputation as a creative partner tuned for navigating culture and helping brands build legacy through relevance.
- The agency has been recognized on Fast Company's Most Innovative list for three years running, made the Ad Age A-List, been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PRWeek Midsize AOY four years in a row (2023, 2024, 2025 and 2026).
Equal Opportunity
- The Company is committed to fair and equitable compensation practices.