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About the Role

Reality Labs is seeking an experienced Brand Marketing Manager to lead brand marketing for a rapidly growing portfolio of products at the intersection of fashion, consumer electronics, and AI, with a specific focus on the Retail Channel. The role involves bringing the consumer perspective to marketing efforts to drive integrated storytelling throughout the funnel, requiring strong leadership, analytical skills, and cross-functional collaboration in a dynamic, fast-paced environment.

Responsibilities

Collaborate with Sales, Channel Marketing, Brand Marketing, and Insights to translate business objectives into marketing strategies supporting the product roadmap and sales goals.
Apply analytical rigor, audience understanding, and brand/product knowledge to create effective marketing plans for Retail that drive measurable business impact.
Deliver and optimize cross-channel programs for retail, including strategy, execution, analysis, and reporting.
Develop a comprehensive understanding of audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Partner with internal and external teams to identify opportunities and execute integrated marketing programs for retailers.
Track program performance to provide data-driven insights for optimization and identification of new opportunities.

Requirements

8+ years of experience in retail marketing, including managing large-scale retail campaigns and long-term brand building through a diverse media mix.
Demonstrated experience using consumer research and data to drive actionable insights for marketing strategies and plans.
Proven experience working with media and creative agencies.
Experience in leading and communicating effectively, with a talent for building collaborative partnerships with cross-functional teams.
Experience prioritizing and managing concurrent programs across internal and external teams to meet deadlines and drive measurable impact.
Experience in retail consumer product categories and brands such as consumer technology, wearables, or culture-driven brands.

Skills

Brand Marketing
Retail Marketing
Marketing Strategy
Integrated Marketing
Cross-functional Collaboration
Analytical Rigor
Consumer Insights
Data Analysis
Program Management
AI Tools Integration
Prompt Engineering
Agent Orchestration
Digital Media Strategy
Traditional Media Strategy
Go-to-Market Strategy

Location

Remote

Work Type

Full-time

Experience Level

8+ years of experience
Experienced leader

Salary/Compensations

$152,000/year to $213,000/year

Benefits

Bonus
Equity

About the Company

Reality Labs builds tools that help people feel connected anytime, anywhere.