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About the Role
The Senior Campaign Manager, Programmatic is responsible for campaign setup, tagging, and optimization to improve campaign quality and performance.
Responsibilities
- Ensure effective setup of advertisers and line items in various Demand Side Platforms (DSPs).
- Ensure creative is uploaded and assigned for display, video, mobile, and rich media campaigns.
- Adhere to campaign setup checklist and provide final sign-off for campaign setup QA.
- Implement applicable Brand Safety measures using tools like MOAT, IAS, OpenSlate, and Nielsen DAR.
- Generate DSP conversion and remarketing pixels.
- Generate campaign performance, delivery, and site level reports from DSPs.
- Review and flag potential challenges or opportunities in campaign performance and create site lists.
- Implement and troubleshoot DSP pixels within tag manager.
- Resolve errors in a timely manner, such as adjusting naming conventions or flight dates.
- Troubleshoot tagging issues for clients, including tracking/conversion pixels and third-party verification.
- Escalate issues to senior operations leads promptly.
- Build and set up campaign reports within the reporting dashboard, drawing insights correlated to industry benchmarks and brand KPIs.
- Support the utilization of data management platforms for audience segmentation strategy.
- Recommend testing alternative platforms or media partners for specific campaign KPIs.
- Document product feedback sheets when shifting campaigns to new platforms.
- Train new team members on platforms and processes.
- Proactively present strategic brand solutions to client teams.
- Serve as the first point of escalation for campaign or platform issues, including pacing and performance.
Requirements
- Professional or educational background in Marketing or Advertising is advantageous.
- Mid to intermediate experience in programmatic, digital display, search, trafficking, ad operations, or site analytics optimization.
- Experience optimizing campaigns, including display campaigns, SEM, and trafficking.
- Familiarity with ad serving and campaign management tools is advantageous.
- Basic understanding of tagging for analytics.
- Fundamental knowledge of online media metrics and analysis.
- Learning agility with a passion for continuous development.
- Excellent communication skills, both written and verbal.
- Highly developed organizational skills with attention to detail and accuracy.
- Excellent ability to manage and prioritize time effectively.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem-solving, assisting the team, and self-development.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
- Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas, and visualizations.
Skills
- Programmatic
- Digital Display
- Search
- Trafficking
- Ad Operations
- Site Analytics Optimization
- Campaign Optimization
- DoubleClick Bid Manager
- TURN
- The Trade Desk
- Adobe
- Brand Safety
- MOAT
- IAS
- OpenSlate
- Nielsen DAR
- Tag Manager
- Data Management Platforms (DMP)
- Audience Segmentation
- Microsoft Office Suite
- Excel
- Pivot Tables
- Basic Formulas
- Visualizations
Location
- Canada
Work Type
- Hybrid
Experience Level
- Senior
- Mid to intermediate
Salary/Compensations
- $55,000 - $65,000
Benefits
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
- Four-day long weekends.
- Half-day summer Fridays.
- Meeting-free Friday afternoons year-round.
- Flexible hybrid work model.
- Focus on personal development with formal training opportunities, including mental health training and inclusion education.
- Chance to be part of and grow within a global network of agencies.
- Opportunity to contribute to company culture by joining employee groups.
About the Company
- At Omnicom Media Canada, careers are designed for growth.
- We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.
- Community - We build a culture where our people show up for each other, grow together, and win together.
- Impact - Your work creates real outcomes — for clients, for the business, and for the industry.
- Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.
- This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
- Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/