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About the Role
The Director of Player Development (Property) is responsible for effectively marketing, evaluating, recruiting, establishing and maintaining professional relationships with assigned house players, and acquiring new players. This position is eligible for an incentive program and will be measured by its contribution to financial growth through relationship marketing of high-worth players.
Responsibilities
- Ensures the highest level of Customer Service is given to guests at all times.
- Sells and promotes the property using pertinent offers, amenities, special events, and promotions.
- Increases player core revenue through personal networking and telemarketing.
- Makes management-level financial decisions and is responsible for customer profitability.
- Leverages player attributes and metrics to drive incremental business while maintaining profitability.
- Understands how promotional incentives and discounts affect house advantage.
- Achieves personal and department goals.
- Reviews activity reports and financial statements to track progress and revise objectives.
- Maintains a high profile at outside events, targeting potential high-worth guests.
- Resolves problems, questions, or concerns from high-worth guests.
- Collaborates with internal departments to maximize guest satisfaction and meet property goals.
- Works with other marketing departments to ensure proper reinvestment in high-worth guests.
- Ensures the safety, security, and confidentiality of high-worth players and other guests/employees.
- May represent the Company at events or promotions.
- Actively seeks new players through networking.
- Actively increases the worth of their coded players.
- Achieves all assigned CRM, Special Event, and Hotel booking goals.
- Attends all necessary meetings.
- Performs other tasks as assigned.
Requirements
- Must be at least 18 years old.
- Must be able to obtain the appropriate gaming license.
- Three years of experience in a Marketing/Player Development capacity in a large-scale gaming operation.
- Must have a comprehensive understanding of player ratings systems and complimentary guidelines.
- Must have a proven track record developing new premium players within a high-volume casino resort.
- Must have an established player following.
- Must have a comprehensive understanding of player tracking systems.
- Must be fully conversant with complimentary guidelines consistent with normal industry standards.
- Must be able to perform each of the essential functions satisfactorily.
- Must have proficient computer skills.
- Ability to read, analyze, and interpret documents.
- Ability to respond to common inquiries from employees or guests.
- Fluency in English required.
- Ability to write detailed instructions and correspondence.
- Ability to effectively present information in one-on-one and group situations.
- Ability to add, subtract, multiply and divide in all units of measure.
- Ability to work with mathematical concepts such as probability and inference.
- Ability to create, read and analyze spreadsheets of statistical data.
- Ability to decipher various reports and maintain reports upon request.
- Must be able to interact with internal and external guests in a professional manner.
- Must be able to work varying schedules to reflect the business needs of the property.
Skills
- Marketing
- Player Development
- Relationship Marketing
- Networking
- Telemarketing
- Customer Service
- Sales
- Promotions
- Financial Analysis
- Player Ratings Systems
- Complimentary Guidelines
- Player Tracking Systems
- Computer Proficiency
- Communication
- Presentation Skills
- Mathematical Skills
- Reasoning Ability
- CRM
- Special Events
- Hotel Bookings
Location
- New York City
Work Type
- Full-time
- Onsite
Experience Level
- Director
- Three years experience in a Marketing/Player Development capacity in a large-scale gaming operation
Education Level
- BA/BS in marketing or a related field preferred
Salary/Compensations
- $131,330-$159,140
About the Company
- Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences.
- We are looking to hire an enthusiastic and dedicated team of professionals.
Equal Opportunity
- The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law.
- We welcome the strength of diversity in our workforce.