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About the Role

The Lifecycle Marketing Specialist will drive customer engagement, retention, and revenue throughout the customer journey. This role is responsible for executing personalized, data-driven campaigns, managing and optimizing automated life-cycle journeys, and improving performance across all stages from acquisition through loyalty.

Responsibilities

• Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints.
• Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy.
• Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement.
• Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization.
• Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates.
• Partners with Call Center sales leaders to create customized journeys for new client acquisition and re-engaging leads.
• Partners with Product-Tech owners to continuously evolve lifecycle program through automations, tech integrations and evaluating new platforms.
• Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery.
• Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic.
• Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale.
• Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs.
• Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications.
• Plans and executes seasonal campaigns coordinating copy, segmentation, and send schedules.
• Drives revenue growth through personalized upsell, cross-sell, and package upgrade campaigns.
• Implements reactivation campaigns using lapse duration and prior engagement data.
• Coordinates promotional timing with field operations to align with in-location capacity.
• Supports new market launch communications driving awareness and early acquisition in emerging locations.
• Tracks core metrics and generates weekly, monthly, and ad-hoc performance reports.
• Monitors churn and retention patterns by segment and lifestyle stage; conducts post-campaign analysis.
• Compiles NPS and satisfaction data, synthesizes into summaries, and routes key themes to stakeholders.
• Manages day-to-day operations of platform, including campaign configuration, template management, and platform health monitoring.
• Maintains database health through list audits, duplicate suppression, invalid address removal, and opt-out compliance.
• Monitors and troubleshoots deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement.
• Documents platform workflows, segment logic, campaign templates, and integration specifications.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
• At least five years' professional experience in email marketing or lifecycle marketing.
• Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week.

Skills

• Salesforce Marketing Cloud
• A/B testing
• Campaign optimization
• Analytical skills
• Data-driven mindset
• Email deliverability best practices
• Writing skills
• Communication skills
• Marketing automation
• Basic HTML/CSS knowledge

Location

• Austin, TX

Work Type

• On-site (4 days/week)
• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's degree

Benefits

• Comprehensive Medical, Dental, Vision
• Company paid Life Insurance
• Optional coverages such as Short and Long-term disability, Flexible Savings Accounts
• Paid Parental Leave based on tenure
• Eight (8) company paid holidays plus additional floating holiday
• 15 days of Paid Time Off
• 8 hours of paid volunteer time per year
• 401(k) Program with generous company match
• Team Member Referral Bonus Program
• Employee Assistance Program
• Collaborative work environment with an amazing culture, committed to diversity and inclusion
• Ongoing training and opportunities for advancement

About the Company

• Removery is the global leader in laser tattoo removal, aiming to normalize tattoo removal and empower people to feel comfortable in their skin.
• The company provides the highest quality of service and care at every stage of clients’ removal or fading journeys.
• Formed in 2019 through a merge of four leading tattoo removal brands, Removery now has over 160 studios in the United States, Canada, and Australia, with over two million successful treatments.
• Utilizing best-in-class innovative PicoWay® laser technology, Removery ensures safe and effective tattoo removal.
• The company is committed to making tattoo removal safe and accessible globally.

Equal Opportunity

• We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality.
• Equal Opportunity Employer