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About the Role

The Senior Search Analyst will be the day-to-day steward of search media for assigned brands, responsible for monitoring and maintaining search campaign development, activation, and innovation. This role requires developing and maintaining a strong knowledge of clients' businesses and applying search expertise to meet client needs and objectives, working closely with a manager on search recommendations.

Responsibilities

• Gather and analyze keyword research for new campaign development.
• Gather necessary data for plan development.
• Group keywords into ad groups and develop relevant ad copy and extensions with minimal manager direction.
• Present recommendations and incorporate client feedback on keywords and copy before client signoff.
• Build flowcharts and load authorized buys in Prisma upon campaign approval.
• Generate paperwork for purchase authorization and ensure vendor counter-signature.
• Traffick approved plans into search engines.
• Perform QA of all campaign components before launch.
• Monitor and maintain campaign budgets, pacing, and bid adjustments.
• Proactively advocate for campaign adjustments based on performance trends.
• Actively monitor performance and competitive landscape.
• Develop and implement optimizations and testing plans (e.g., search query reports, negative keyword maintenance, keyword overlap, testing implementation).
• Pull and analyze data for campaign reporting and develop strategic insights with actionable items.
• Build clear, concise, and cohesive quantitative analyses with strong data visualization.
• Actively participate in client status and reporting calls, including presenting reports.
• Perform granular maintenance of monthly billing, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval.
• Resolve billing discrepancies in partnership with client strategy and billing reconciliation teams.
• Learn and utilize relevant tools for reporting, analytics, and competitive analysis (bid management platforms, Benchtools, Google Trends).
• Master core search metric calculations and relationships (e.g., CPC, CPA, CTR, SOV, weighted averages).
• Serve as a subject matter expert and resource for training and ad hoc questions.
• Develop strong working relationships with client teams and partner agencies for seamless communication.
• Establish professional rapport with sales representatives and media vendors.
• Demonstrate creativity and agility in problem-solving.
• Work closely with manager to establish priorities and manage workload.
• Ensure timely delivery of all work.
• Successfully complete training programs and requisite certifications.

Requirements

• 1-2 years of experience in paid search campaign development, management, and optimization using leading platforms (Google, Bing, Oath, etc.).
• Strong analytical thinking and mathematical skills.
• Ability to manage data.
• Experience with PPC and digital display advertising.
• Experience with traditional media elements.
• Resourceful, curious, and motivated individual.
• Ability to work independently and in a team setting.
• Strong organizational skills.
• Strong communication skills.
• Proficiency in Microsoft Office Suite.
• Intermediate-to-advanced understanding of Excel.
• Experience with Search Ads 360 / DoubleClick for Search.
• Experience with Google Trends and Google Auction Insights.

Skills

• Paid search campaign development
• Paid search campaign management
• Paid search campaign optimization
• Google Ads
• Bing Ads
• Oath Ads
• PPC
• Digital display advertising
• Traditional media
• Analytical thinking
• Data management
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Search Ads 360
• DoubleClick for Search
• Google Trends
• Google Auction Insights
• Keyword research
• Ad copy development
• Campaign budgeting
• Bid adjustments
• Performance monitoring
• Competitive analysis
• Optimization
• Testing plans
• Data visualization
• Reporting
• Billing reconciliation
• Vendor relations

Experience Level

• 1-2 years of experience

Salary/Compensations

• USD $60,800.00 - USD $93,600.00/Annually

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Freelancer/temporary employee medical plan (through third-party system after criteria met)
• 401(k) plan for temporary roles (after eligibility criteria met)

About the Company

• Spark Foundry was built during the most transformative time in the history of advertising and marketing.
• We deliver everything a traditional media agency has to offer.
• We have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people.
• Transformation is part of our DNA.
• Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo.
• Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.”
• No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Equal Opportunity

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.