Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Senior Search Analyst will be the day-to-day steward of search media for assigned brands, responsible for monitoring and maintaining search campaign development, activation, and innovation. This role requires developing and maintaining a strong knowledge of clients' businesses and applying search expertise to meet client needs and objectives, working closely with a manager on search recommendations.

Responsibilities

• Gather and analyze keyword research for new campaign development.
• Gather necessary data for plan development.
• Group keywords into ad groups and develop relevant ad copy and extensions with minimal manager direction.
• Present recommendations and incorporate client feedback on keywords and copy before client signoff.
• Build flowcharts and load authorized buys in Prisma upon campaign approval.
• Generate paperwork for purchase authorization and ensure vendor counter-signature.
• Traffick approved plans into search engines.
• Perform QA of all campaign components before launch.
• Monitor and maintain campaign budgets, pacing, and bid adjustments.
• Proactively advocate for campaign adjustments based on performance trends.
• Actively monitor performance and competitive landscape.
• Develop and implement optimizations and testing plans (e.g., search query reports, negative keyword maintenance, keyword overlap, testing implementation).
• Pull and analyze data to inform campaign reporting and develop strategic insights with actionable items.
• Build clear, concise, and cohesive quantitative analyses with strong data visualization.
• Actively participate in client status and reporting calls, including presenting reports.
• Perform granular maintenance of the monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval.
• Resolve all billing discrepancies in partnership with client strategy and billing reconciliation teams.
• Learn all relevant tools for reporting, analytics, and competitive analysis (bid management platforms, Benchtools, Google Trends).
• Master core search metric calculations and relationships (e.g., CPC, CPA, CTR, SOV, weighted averages).
• Serve as a subject matter expert and resource for training and ad hoc questions.
• Develop strong working relationships with client teams and partner agencies to create a seamless communication process.
• Establish a professional and productive rapport with sales representatives and media vendors.
• Demonstrate creativity and agility in problem-solving.
• Work closely with the manager to establish priorities and manage workload.
• Ensure timely delivery of all work.
• Successfully complete training programs and requisite certifications.

Requirements

• 1-2 years of experience in paid search campaign development, management, and optimization using leading platforms (Google, Bing, Oath, etc.).
• Strong analytical thinking and mathematical skills.
• Ability to manage data.
• Experience with PPC and digital display advertising.
• Experience with traditional media elements.
• Resourceful, curious, and motivated individual.
• Ability to work independently and in a team setting.
• Strong organizational skills.
• Strong communication skills.
• Proficiency in Microsoft Office Suite.
• Intermediate-to-advanced understanding of Excel.
• Search Ads 360 / DoubleClick for Search experience.
• Experience with Google Trends and Google Auction Insights.

Skills

• Paid search campaign development
• Paid search campaign management
• Paid search campaign optimization
• Google Ads
• Bing Ads
• Oath Ads
• PPC
• Digital display advertising
• Traditional media
• Analytical thinking
• Data management
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Search Ads 360
• DoubleClick for Search
• Google Trends
• Google Auction Insights
• Keyword research
• Ad copy development
• Budget monitoring
• Pacing
• Bid adjustments
• Performance analysis
• Competitive analysis
• Optimization
• Testing plans
• Data visualization
• Reporting
• Billing reconciliation
• Vendor relations

Experience Level

• 1-2 years

Salary/Compensations

• USD $60,800.00 - USD $93,600.00/Annually

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Freelancer/temporary employee medical plan (through third-party system after criteria met)
• 401(k) plan participation for temporary roles (after eligibility criteria met)

About the Company

• Spark Foundry was built during the most transformative time in the history of advertising and marketing.
• We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people.
• Transformation is part of our DNA.
• Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo.
• Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.”
• No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Equal Opportunity

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.