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About the Role
Figma is seeking a marketing leader to establish Figma Weave as the premier name in AI-native creative work. This role involves building the brand, driving demand, and developing a team to achieve these goals. You will own marketing for Weave end-to-end, operating with startup autonomy and Figma's extensive reach.
Responsibilities
- Define the vision and narrative for Figma Weave in the AI-native creative space.
- Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing.
- Build and run the growth engine that turns attention into users and revenue across the full funnel.
- Hire and lead a small, senior, high-output marketing team, while drawing on Figma’s scale, channels, and talent.
- Set marketing strategy and execute against it directly, moving fast, making bets, and measuring relentlessly.
- Partner closely with product, sales, and design teams, and with Figma’s broader marketing organization.
- Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact.
Requirements
- Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company.
- A track record as both strategist and operator.
- Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact.
- Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness.
- A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth.
- Experience building and leading teams in fast-moving, ambiguous, category-defining markets (added plus).
- Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new category (added plus).
- Candidates must keep cameras on during video interviews.
- In-person onboarding is required upon hiring.
Skills
- Brand building
- Growth marketing
- Marketing strategy
- Team leadership
- Budget management
- Data analysis
- Storytelling
- Creative instincts
Location
- NYC hub
- Remote
Work Type
- Full-time
Experience Level
- Executive marketing leader
Salary/Compensations
- $235,000—$317,000 USD
Benefits
- Equity
- Health, dental, and vision coverage
- Retirement benefits with company contributions
- Parental leave and reproductive or family planning support
- Mental health and wellness benefits
- Paid time off
- Paid sick leave
- Holidays
- Company recharge days
- Cell phone and home internet reimbursements
- Lifestyle spending accounts
- Sales incentive compensation (for most sales roles)
- Annual bonus plan (for eligible non-sales roles)
About the Company
- Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all.
- Figma’s platform helps teams bring ideas to life—whether brainstorming, creating a prototype, translating designs into code, or iterating with AI.
- Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
- We’re building the next chapter of AI-native craft and creativity - where craft and technology meet.
- Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul.
- We’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it.
Equal Opportunity
- Figma celebrates and supports differences, believing that a team rich in diverse thoughts, experiences, and opinions allows employees, the product, and the community to flourish.
- Figma is an equal opportunity workplace, dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
- Figma considers qualified applicants regardless of criminal histories, consistent with legal requirements.
- Figma will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.
- Examples of accommodations include holding interviews in an accessible location, enabling closed captioning on video conferencing, ensuring all written communication is compatible with screen readers, and changing the mode or format of interviews.