About the Role
This role will manage paid search and social campaigns for clients, supporting a manager. Responsibilities include strategy execution, campaign management, budget oversight, optimizations, and providing proactive recommendations.
Responsibilities
- Develop paid search and social strategies detailing campaign objectives, tactics, rationale, strategy, and budget allocation.
- Execute paid search and social campaigns across various media channels.
- Collaborate with the Analytics team and internal stakeholders to develop performance reports.
- Lead client calls as a subject-matter expert.
- Optimize search and social campaigns consistently to meet client goals.
- Collaborate with team members across all departments.
- Manage relationships with search and social platform representatives and third-party vendors.
Requirements
- Minimum 1-2 years of experience in paid search and social marketing with a focus on e-commerce.
- Minimum 1-2 years of experience at a competitive marketing agency focused on performance marketing.
- In-platform execution experience setting up campaigns and optimizing in Meta and Google Ads.
- Understanding of the consumer journey from awareness to conversion and ability to leverage insights for growth.
- Experience using Google Analytics for reporting.
- Excellent written, verbal communication, and presentation skills.
- Ability to work efficiently in a fast-paced environment with accuracy and attention to detail.
- Working competency in paid search is a plus.
- Experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus.
Skills
- Paid search marketing
- Paid social marketing
- E-commerce marketing
- Performance marketing
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
- Twitter Ads
- LinkedIn Ads
- Reddit Ads
- Google Analytics
- Communication skills
- Presentation skills
Experience Level
- 1-2 years
Education Level
- Bachelor's degree or relevant experience
