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About the Role

Lead core product marketing initiatives driving business growth, retention, and go-to-market execution. The ideal candidate is a resilient, data-fluent product marketer who can translate insights into creative briefs and quarterback complex launches end to end.

Responsibilities

• Drive cross-channel GTM strategy and execution across web, CRM, paid media, and third party retail / partner placements for upcoming product features, device launches, and promo moments
• Oversee product positioning and campaign messaging informed by consumer insights and executed across all channels, securing all necessary cross-functional and legal approvals
• Translate strategy into clear, strong briefs for creative and cross-functional teams, and lead end-to-end creation of high performing marketing assets, including landing pages, videos, emails, and digital ads, for core surfaces and high visibility retail placements
• Partner closely with Product, Engineering, Legal, Growth, and Creative teams to ensure seamlessly integrated launches. Manage planning, reviews, and approvals with key internal and retail partners
• Keep cross-functional teams aligned on key launch milestones, marketing performance, and budget allocation
• Operate with confidence alongside a strong, direct executive stakeholder, knowing when to push and when to defer, while keeping momentum on strategy and execution

Requirements

• Bachelor's degree or equivalent practical experience
• 8 to 10 years of experience in marketing, with a dedicated focus on product marketing
• Big Tech or Agency experience is a must
• Startup experience with big tech is preferred
• Experience managing cross-channel GTM strategies and executing complex, cross-functional projects with senior stakeholders
• Proficiency leveraging AI tools to inform and execute marketing campaigns
• Strong operational and project management instincts, comfortable owning execution end-to-end without a dedicated PM on the team
• Demonstrated experience driving end-to-end launch executions from creative briefing to performance tracking
• Excellent communication skills with the ability to build trust and influence cross-functional leadership, including strong-minded executive stakeholders
• Proven experience synthesizing consumer and behavioral insights into high-impact product positioning and messaging, with both a qualitative and quantitative lens
• Experience thinking creatively about differentiation in a crowded marketplace with many players
• Background in subscription marketing, ideally for digital products, recurring revenue models, consumer tech, or telecom
• Comfort translating consumer-facing messaging for third-party retail or e-tail placements is a strong plus

Skills

• Product Marketing
• Go-To-Market (GTM) Strategy
• Positioning & Messaging
• Creative Oversight
• Cross-Functional Partnership
• Communication
• Project Management
• AI Tools
• Subscription Marketing
• Retail Marketing

Location

• NY
• NJ
• SF
• LA

Work Type

• Contract
• Full-time

Experience Level

• Senior
• 8-10 years

Education Level

• Bachelor's degree

Salary/Compensations

• $3,492 weekly
• USD 85 - USD 93 - hourly

About the Company

• A tech company.
• We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

Equal Opportunity

• We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.