Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking an Influencer Marketing Manager to own and scale Noom’s influencer and creator program. This role involves refining and scaling an early operating model into a seamless, compliant process for medication-related businesses. You will manage creator sourcing and relationships end-to-end, build rapport with talent, and operate with a paid-first mindset to secure high-performing content for paid campaigns. The role includes expanding the program to YouTube and TikTok, managing the influencer platform, and collaborating with cross-functional teams to optimize creator content.

Responsibilities

Refine, build out, and continuously optimize Noom’s influencer operating model end-to-end, ensuring a seamless and compliant process for medication-eligible creators.
Own creator sourcing and outreach at scale, managing day-to-day relationships with new prospects and existing talent.
Run the program with a paid-first mindset, securing content and usage rights for paid campaigns.
Expand the program beyond Instagram into YouTube and TikTok, identifying and unlocking the right creators for each platform.
Own and manage the influencer marketing platform (CreatorIQ), including roster management, workflows, and reporting.
Partner with Brand Media and Growth Marketing teams to develop creator content for brand-building and direct-response objectives.
Work with the Creative team to repurpose creator content into multiple assets.
Own the influencer budget, contracts, invoices, and payments, ensuring spend is tracked and reconciled.
Report on asset performance, identifying effective creators and content types to inform future strategies.
Ensure all creator content meets FTC disclosure and health/medical advertising compliance standards.
Stay ahead of creator, platform, and cultural trends to keep Noom’s program competitive.

Requirements

6+ years of experience in influencer/creator marketing, ideally with paid-social and partnership-ad experience.
Proven track record running creator content in paid campaigns (partnership/whitelisted ads, licensed raw creative).
Excellent relationship-building and interpersonal skills, with comfort in direct outreach and negotiation with creators.
Hands-on experience with an influencer marketing platform such as CreatorIQ.
Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and/or YouTube.
Strong grasp of creator usage rights, contracting, and FTC / health advertising compliance.
Experience managing budgets, invoices, and vendor payments.
Comfort with data and performance reporting to optimize the roster and content.
Familiarity with the health and GLP-1 creator landscape is a plus.
Experience in a regulated, health, or wellness category, or refining and scaling an early-stage program or process is a bonus.

Skills

Influencer Marketing
Creator Marketing
Paid Social
Partnership Ads
Relationship Building
Negotiation
Influencer Marketing Platform Management (CreatorIQ)
Content Licensing
Budget Management
Performance Reporting
FTC Compliance
Health Advertising Compliance

Location

NYC
Princeton

Work Type

Hybrid

Experience Level

6+ years

Salary/Compensations

$106,830–$139,600

Benefits

401(k) with company match
Paid holidays
Generous time off
Summer Fridays
Company-wide Summer Break week
Top-tier medical plans (including premium-free option)
Dental insurance
Vision insurance
Life insurance
Paid parental leave
Stock awards
Performance-based bonus
Exclusive access to Noom's products

About the Company

Noom is a leading whole-person health platform on a mission to help people live better, longer.
We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer, healthier lives.
We offer nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more.
Our offerings serve millions through health plans, employers, and direct-to-consumer channels.
Noom makes healthy living easy, fun, and deeply rewarding.
We are a movement, empowering our people to think big, act boldly, and take pride in shaping the future of health.
We have been recognized as one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz.
We are a passionate, mission-driven team working to make the world a healthier place.

Equal Opportunity

Noom is committed to creating a diverse and inclusive workplace. We have been honored for our diversity.