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About the Role
The Account Manager – Search, Social, and Programmatic is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels. This role involves the day-to-day management and support of a global client’s paid search, social, and programmatic advertising initiatives, including strategy development and campaign execution based on client objectives.
Responsibilities
- Manage paid search, paid social, and programmatic media campaigns (Google Ads, Bing, Meta/Facebook/Instagram, X/Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk)
- Create, manage and execute strategic paid search, social, and programmatic plans that meet client’s goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on campaign strategies and tactics
- Oversee, deliver and lead Account Management business processes
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Cross-functional campaign development across internal biddable/programmatic teams as well as sister media agencies
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Build on an existing level of paid search, paid social, and programmatic media expertise and develop a reputation for innovation and efficiency
- Stay up-to-date with industry trends and developments in paid search, paid social, programmatic advertising, digital marketing as well as consumer behaviour and recommend improvements to accounts
- Lead in the creation of new business presentations, POVs, best practices and key process documentation
Requirements
- Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV)
- Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk, Amazon DSP)
- Great attention to detail and time management skills
- Minimum of 2 years of paid search, paid social, and/or programmatic experience
- Ability to interact in a professional manner and deal with clients in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset
Skills
- Paid search
- Paid social
- Programmatic media
- Google Ads
- Bing Ads
- Meta/Facebook/Instagram
- X/Twitter
- Snapchat
- TikTok
- DV360
- The Trade Desk
- Amazon DSP
- Microsoft Excel
- Microsoft PowerPoint
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Minimum of 2 years of paid search, paid social, and/or programmatic experience
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology, believing in the power of media and creative to drive breakthroughs for the world’s best brands.
- EssenceMediacom is designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and built to evolve.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.