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About the Role

Wise is seeking a Lifecycle Marketing Senior Manager to own and elevate the Americas customer lifecycle strategy. This role involves holding the vision for customer communication, bridging CRM strategy and execution, and ensuring customers receive the right message at the right time through the right channel.

Responsibilities

• Own and elevate the Americas customer lifecycle strategy.
• Hold the vision for how Wise communicates with customers in the Americas.
• Bridge the gap between high-level CRM strategy and tactical execution.
• Ensure customers receive the right message, at the right time, through the right channel.
• Foster a culture of experimentation, autonomy, and continuous learning within the team.
• Help team members grow their careers at Wise.
• Own the end-to-end lifecycle strategy for customers in NorthAm and LatAm.
• Build sophisticated, automated journeys that drive activation, cross-sell, and retention.
• Drive key CRM metrics: improve conversion rates, reduce churn, and increase lifetime value.
• Use data to prove the value of work performed by the individual and the team.
• Act as the primary voice for Americas CRM across the company.
• Partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.
• Ensure communications are aligned with product roadmaps and customer needs.

Requirements

• 5+ years of experience in CRM or Lifecycle Marketing.
• Understand the nuances of NorthAm and LatAm marketing, including messaging, tone, imagery, and value propositions.
• Comfortable diving into data to find opportunities.
• Understand cohort analysis and A/B testing rigor.
• Understand how to measure incremental lift.
• Comfortable in a dashboard environment.
• Ability to extract the 'why' from data and translate it into 'what's next'.
• Proven track record of executing with excellence in autonomy.
• Comfortable writing a local brief.
• Comfortable presenting a long-term strategy to leadership.
• Hands-on experience with enterprise CRM tools (preferably Braze).
• Comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Ability to build relationships with senior stakeholders in Product and Engineering.
• Willingness to push back when necessary to protect the customer experience and drive business value.
• Always put yourself in the customer’s shoes.
• Understand that 'spamming' is not a strategy and fight for relevance in every interaction.

Skills

• CRM
• Lifecycle Marketing
• Data Analysis
• Cohort Analysis
• A/B Testing
• Enterprise CRM tools (Braze preferred)
• Data Schemas
• API Triggers
• HTML/Liquid Logic
• Stakeholder Management
• Communication Strategy
• SQL (Desirable)
• Localized Campaigns

Location

• Americas

Work Type

• Full-time

Experience Level

• Senior
• 5+ years

Salary/Compensations

• USD 109000 - USD 139000

About the Company

• Wise is a global technology company building the best way to move and manage the world’s money.
• Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making/receiving international payments.
• The company is creating an entirely new network for the world's money.
• Wise believes teams are strongest when they are diverse, equitable, and inclusive.
• Wise has a truly international team and celebrates differences.
• Inclusive teams help Wise live its values and ensure every Wiser feels respected, empowered, and able to progress in their careers.

Equal Opportunity

• For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
• We believe teams are strongest when they are diverse, equitable and inclusive.
• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.