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About the Role

As the Vice President of Media Planning, you will set the strategic direction for the North American Media Planning organization, responsible for RFP/RFI and strategic Media Plan responses. You will build and mentor a team to achieve ambitious revenue and client success goals, serving as the senior voice for Media Planning across Zeta Global and advising clients and stakeholders on best-in-class digital ecosystem approaches.

Responsibilities

Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks.
Manage a team of approximately 25 individuals, including 4-5 direct reports.
Drive executive-level media strategy and proposal development to support new business acquisition and major account growth.
Own the end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals, ensuring accuracy, differentiation, and on-time delivery.
Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH.
Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data.
Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes.
Synthesize market intelligence and client feedback to influence product roadmap and planning innovation.
Build, mentor, and develop an industry-leading Planning team, establishing career development pathways and a culture of excellence.

Requirements

A strategic media leader with a proven track record of driving revenue through differentiated planning and client-facing excellence within a fast-paced growing company.
Deeply knowledgeable about the global digital advertising landscape, with the credibility and judgment to advise senior clients and internal partners across industries and markets.
An inspiring leader who builds strong teams, fosters collaboration, and develops talent.
An executive-level communicator who commands the room with clients, prospects, and internal partners alike.
Highly analytical and data-driven, with a sharp ability to connect media strategy to measurable business outcomes.
A decisive, adaptable operator who thrives in high-velocity environments and leads teams through ambiguity without sacrificing quality.
Deeply curious about the evolution of digital advertising and motivated by building something that matters.
Proven experience leading high-profile RFP responses and executive-level client presentations.
Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment.

Skills

Digital media planning
Media strategy
Programmatic advertising
Digital ad metrics
Pricing models
Multi-channel campaign architecture
Excel
PowerPoint
Analytics platforms
Planning platforms

Location

New York City, NY

Work Type

Hybrid

Experience Level

10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
5+ years in a leadership or senior management capacity, with demonstrated team-building experience

Education Level

Bachelor's degree required
Advanced degree preferred

Salary/Compensations

$190,000 - $210,000

Benefits

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts
Virtual Wellness Classes
Pet Insurance

About the Company

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

Equal Opportunity

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/