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About the Role
We are seeking a hands-on Senior Manager of Commercial Monetization & Yield with expertise in performance marketing marketplaces, ad tech yield optimization, and dynamic bidding. This role serves as the tactical driver bridging commercial strategy, growth marketing, and data science, directly owning the ongoing optimization of dynamic tiering rules, buyer rejection mitigation, and yield management across our funnels.
Responsibilities
- Continuously monitor and optimize traffic allocation, buyer payout thresholds, and dynamic pricing models to maximize revenue per session and gross margin.
- Partner directly with Data Science and Engineering to refine intent prediction models, buyer allocation logic, and yield-maximizing algorithms.
- Analyze buyer rejection rates, integration bottlenecks, and partner ROI to adjust real-time traffic routing rules and tiering strategies.
- Act as the internal commercial operator for Data Science, translating marketplace dynamics and unit economics into actionable SQL/Looker data models and engineering requirements.
- Build and maintain operational yield dashboards, tiering performance trackers, and dynamic bidding analytics.
Requirements
- 8-10+ years of experience in performance ad monetization, marketplace yield management, or digital referral monetization.
- Strong technical analytics toolkit with hands-on proficiency in SQL and data visualization tools (Looker, Tableau etc.).
- Proven experience collaborating with Data Science / Machine Learning teams on bidding logic, algorithmic tiering, or yield optimization.
- Strong business acumen with a deep understanding of performance marketing unit economics (CPA, CPC, CPL, marginal yield).
- Digital marketing, including familiarity with performance marketing strategies, audience targeting, and analytics.
- Strong understanding of insurance carriers, products, and distribution models, preferred.
Skills
- Performance marketing marketplaces
- Ad tech yield optimization
- Dynamic bidding
- SQL
- Looker
- Tableau
- Data visualization
- Machine Learning
- Performance marketing unit economics
- Digital marketing
- Audience targeting
- Insurance carriers
- Insurance products
- Insurance distribution models
Location
- Remote (US-wide)
- Austin, TX (Office/Hybrid option)
Work Type
- Remote
- Hybrid
- Onsite
Experience Level
- Senior Manager
- 8-10+ years
Salary/Compensations
- $160,000 - $170,000 per year
Benefits
- Competitive compensation & stock option offering
- Health, dental, vision & disability coverage
- Sabbatical program for tenured employees
- HSA with employer contribution
- Fertility support through Carrot
- $100 monthly wellness perk
- $300 pet reimbursement program
- 401k with match
- Unlimited PTO + flexibility to enjoy it
- Paid parental leave program
- Learning & development opportunities
- Employee Resource Groups
About the Company
- The Zebra is the nation’s leading independent insurance comparison site.
- We provide easy-to-use tools and services, plus friendly, licensed agents who offer advice and guidance.
- The Zebra has helped customers compare over 74 million quotes since 2012.
- Insurance and tech industry veterans collaborate together to simplify insurance shopping.
- The Zebra's customer-centered approach offers people the choices they want and simplicity they need.
- The Zebra was recently named Austin Business Journal's 2026 Best Place to Work.
- Our motto is "All Stripes Welcome."
- Building the best product, the best teams, and the best company comes from inviting a diverse array of voices, backgrounds, and perspectives to contribute, making everyone feel welcome.
- Our Zeebs are passionate about learning, growing, and working together to tackle exciting problems.
- We live and breathe inclusion.
- We believe in innovation.
- We trust our teams.
- We care about each other.
- We take thoughtful action.
Equal Opportunity
- As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment.
- Please contact us to request accommodation.