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About the Role
Genesys is seeking a Director of AI Product Marketing to shape how the company defines, differentiates, and markets its AI story. This role involves translating technical AI capabilities into compelling narratives for customers, analysts, and sales teams, while also bringing market insights back into the organization to influence product strategy. The ideal candidate will bridge the gap between advanced AI technology and everyday business value, leading a team responsible for positioning, messaging, go-to-market strategy, and adoption across the AI portfolio.
Responsibilities
- Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation.
- Translate technical innovation into customer value, creating clear, compelling narratives for diverse audiences.
- Own the competitive narrative for AI in CX, identifying market separation opportunities.
- Partner with Product and Engineering to influence priorities and ensure successful AI capability launches.
- Establish an always-on AI go-to-market motion to build mindshare, create pipeline, and accelerate adoption.
- Build trusted relationships with executive stakeholders to drive alignment on AI strategy.
- Partner across departments to ensure consistent AI storytelling and aligned execution.
- Turn customer outcomes into market proof, amplifying AI success stories.
- Represent Genesys externally as an AI thought leader.
- Build, lead, and develop a high-performing team of AI product marketers.
- Measure and continuously improve impact using market feedback and performance data.
Requirements
- 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software.
- Experience building and leading high-performing teams.
- Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology (ideally AI, cloud, data, developer platforms).
- Deep fluency in AI technologies and future trends.
- Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning and simplifying complex products.
- Strong commercial orientation, connecting product marketing strategy to business outcomes.
- Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments.
- Experience driving cross-functional alignment and influencing senior executives.
- Exceptional communication and storytelling skills, with ability to convey both technical depth and executive-level clarity.
- Strong leadership and interpersonal skills, with a track record of building trust and developing talent.
- Skilled in using data, customer insight, and market feedback to make decisions and measure impact.
Skills
- AI
- Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- Enterprise Software Marketing
- Team Leadership
- Competitive Analysis
- Storytelling
- Cross-functional Collaboration
- Data Analysis
Location
- Remote
Work Type
- Full-time
- Flexible work schedules
- Work from home opportunities
Experience Level
- Director
- 10+ years of B2B technology marketing experience
- Significant product marketing leadership experience
Salary/Compensations
- $163,100.00 - $286,900.00
- Market-competitive salary
- May be eligible for commission or performance-based bonus opportunities
Benefits
- Medical, Dental, and Vision Insurance
- Telehealth coverage
- Flexible work schedules
- Work from home opportunities
- Development and career growth opportunities
- Open Time Off
- 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
About the Company
- Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences.
- Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise.
- The company helps organizations drive customer loyalty, growth and retention while increasing operational efficiency and teamwork.
- AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide.
- A flexible-first culture – Join a global team with flexible ways of working designed to help people do their best work.
- Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
- Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs.
- Great Place to Work® certified in 17 countries.
- 94% of employees are proud to tell others they work at Genesys.
Equal Opportunity
- Genesys is an equal opportunity employer committed to fairness in the workplace.
- We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.